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09-23-2011, 07:06 AM | #26 |
Dark Lord of the 'Ark
Join Date: Oct 2008
Location: Ohio
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Quote:
I don't think Hasbro actually learns anything from the way toys don't sell. Two Targets in my area have nothing but Arctic Destros for Joes on the pegs. The Indiana Jones figs are a good example. They overstock the first 2 waves to the point where most collectors already have what's on the shelf. Part of that prob has to do with stores either buying too much or getting pressured to buy and only getting the same case assortments time after time.
It's sad that we have to go to Singapor and Hong Kong sellers to get the final Indy wave and any end of line wave assortment. But first and foremost, Hasbro wants kids to buy their toys. The problem is when a new line comes out, collectors, speculators and scalpers (i.e. not kids) tear through the first two waves like a swarm of locusts in a cornfield. By doing that, sales are temporarily boosted, causing the retailer to order more (possibly excessive amounts) before Hasbro has shifted to the next wave. Then, as things start to saturate, the newer waves take longer and longer to appear because retailers wait for all the stuff on the shelves to go first (or drop to a certain level). Also, Hasbro doesn't control how much stock a retailer carries at any given store (or at all, really). They barely have a say in how the product is displayed on the shelves. If there's too many wave 1 toys on the pegs from a specific line, it's because the retailer overestimated the demand for them. Add to that, the fact that most toy manufactures set their wave schedules during the manfucturing stage of the toy's development, not when they're shipping it to retailers. In other words, a line is set to hit retail on a given date with wave 1 and maybe wave 2. Wave 3 is scheduled to ship from the manufacturing plants, let's say, 3 weeks later and hit retail about six weeks after the line's debut. Same for wave 4 and so on. It's also the reason the last wave of any toy line is usually the hardest to find at retail. By that point, retailers are buying less and toy companies are making less (possibly even cancelling the line outright). Then there's the idea of movie tie-ins, like Indiana Jones and Green Lantern. The figures weren't that good and the movies didn't do that well in theaters. Couple that with retailers assuming they would do well and movie products would fly off the shevles. So they maybe they ordered a little too much at the beginning, and it doomed Indy's toy line and will likely do the same for GL. So there are several factors that go into why retailers might have a glut of slow- or non-moving product on their pegs and shelves. It's also why clearance sales were invented, which are soley driven by the retailers.
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Last edited by trebleshot; 09-23-2011 at 07:09 AM.. |
09-23-2011, 08:15 AM | #27 |
Join Date: Sep 2011
Location: Titusville, FL
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When I was in south Texas in 2008, I was surprised to find Cobra B.A.T.s at H.E.B. grocery. That is a cool store. Last edited by JustryGT; 09-23-2011 at 08:18 AM.. |
09-23-2011, 08:49 AM | #28 |
Join Date: Apr 2009
Location: West Bridgewater,MA
Posts: 1,052
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Quote:
You seem to forget that we collectors are not Hasbro's target audience when it comes to most of their products and never will be. Sure, they try to cater to us whenever it matches what they're already doing, or when it's cheap and easy to do. And there's always the convention exclusives.
But first and foremost, Hasbro wants kids to buy their toys. The problem is when a new line comes out, collectors, speculators and scalpers (i.e. not kids) tear through the first two waves like a swarm of locusts in a cornfield. By doing that, sales are temporarily boosted, causing the retailer to order more (possibly excessive amounts) before Hasbro has shifted to the next wave. Then, as things start to saturate, the newer waves take longer and longer to appear because retailers wait for all the stuff on the shelves to go first (or drop to a certain level). Also, Hasbro doesn't control how much stock a retailer carries at any given store (or at all, really). They barely have a say in how the product is displayed on the shelves. If there's too many wave 1 toys on the pegs from a specific line, it's because the retailer overestimated the demand for them. Add to that, the fact that most toy manufactures set their wave schedules during the manfucturing stage of the toy's development, not when they're shipping it to retailers. In other words, a line is set to hit retail on a given date with wave 1 and maybe wave 2. Wave 3 is scheduled to ship from the manufacturing plants, let's say, 3 weeks later and hit retail about six weeks after the line's debut. Same for wave 4 and so on. It's also the reason the last wave of any toy line is usually the hardest to find at retail. By that point, retailers are buying less and toy companies are making less (possibly even cancelling the line outright). Then there's the idea of movie tie-ins, like Indiana Jones and Green Lantern. The figures weren't that good and the movies didn't do that well in theaters. Couple that with retailers assuming they would do well and movie products would fly off the shevles. So they maybe they ordered a little too much at the beginning, and it doomed Indy's toy line and will likely do the same for GL. So there are several factors that go into why retailers might have a glut of slow- or non-moving product on their pegs and shelves. It's also why clearance sales were invented, which are soley driven by the retailers. It's never gonna be like the 80's and 90's were an entire toy isle is dedicated to one toy with the exception of Star Wars. My TRU has a huge SW display right as you walk in and still has half and isle and freestanding displays so you can grab unpunched classic cards. Maybe i'm just jelous of Star War's panash.
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09-23-2011, 09:49 AM | #29 |
Join Date: Jul 2009
Posts: 697
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Quote:
Then there's the idea of movie tie-ins, like Indiana Jones and Green Lantern. The figures weren't that good and the movies didn't do that well in theaters. Couple that with retailers assuming they would do well and movie products would fly off the shevles. So they maybe they ordered a little too much at the beginning, and it doomed Indy's toy line and will likely do the same for GL.
Green Lantern your point is absolutely true...that movie bombed hard. But Indiana Jones did quite well despite the fanboy gripes. General audiences loved it. Just like they love the Michael Bay Transformers movies while fans complain endlessly about how he "ruined" Transformers. But anyway, the main problem with the Indy toyline was that they were effectively a nostalgia line (Most of the figure waves were for 20+ year old movies). Kids had no nostalgic connection to Indy, and even the stuff from the new movie wasn't enough to hook them because quite frankly the characters of Indiana Jones look bland compared to other lines out there. (At least until the Temple of Doom wave hit in its' very limited numbers). |
09-23-2011, 10:02 AM | #30 |
Banned
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Location: Knox TN
Posts: 436
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Quote:
I don't think that IM is unprofitable at this point. It's just that everyone who wants one has one. Revision cases with the Secrete wars style IM seem to keep coming out when most collectors already upgraded to the IM movie line version. You can't give the MU one away. The movie line is good but the market for them is saturated. Even at a BOGO with a $5 coupon I could not bring myself to buy 2 figs just for the blast effects. It's sad I know.
People will buy the Avengers line Cap, IM, & Thor simply because they will be slightly different than the ones we already have. I don't think Hasbro actually learns anything from the way toys don't sell. Two Targets in my area have nothing but Arctic Destros for Joes on the pegs. The Indiana Jones figs are a good example. They overstock the first 2 waves to the point where most collectors already have what's on the shelf. Part of that prob has to do with stores either buying too much or getting pressured to buy and only getting the same case assortments time after time. It's sad that we have to go to Singapor and Hong Kong sellers to get the final Indy wave and any end of line wave assortment. |
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09-23-2011, 11:31 AM | #31 |
Life Between the Panels
Join Date: Apr 2011
Location: Midwest
Posts: 3,900
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I think if a manager at a major retailer played their cards right and knew a thing or two about what is popular, this wouldn't be such a problem. Say a Target gets in a few cases of the same revision, and only some of them sell. Why not send a case back to the manufacturer and ask for a different case? I'm sure that is along the lines of what BBTS does, so why can't a retailer? Simple answer -they don't care. All of that overflow going back to the manufacturer would be universally beneficial because it allows for new stock to flow into major retailers, and gives companies like Hasbro cheap product to distribute to discount retailers.
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09-23-2011, 01:37 PM | #32 |
Dark Lord of the 'Ark
Join Date: Oct 2008
Location: Ohio
Posts: 8,224
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I didn't forget. I just know more 25 year olds and up who have/collect MU than kids. I know Hasbro doesn't cater to adult collectors but they should we are clearly the one's buying this stuff. I've often found that the big stores don't even care what wave/revision case they even order.
You are correct that most retailers don't care about waves or case numbers, only that they got the product they ordered. If they want a case of MU, do they care whether it's the Thanos wave or the X-23/Darkhawk wave? Hell, no. But is that really surprising for big box stores, who deal in literally tens of thousands of products daily? Quote:
It's never gonna be like the 80's and 90's were an entire toy isle is dedicated to one toy with the exception of Star Wars. My TRU has a huge SW display right as you walk in and still has half and isle and freestanding displays so you can grab unpunched classic cards. Maybe i'm just jelous of Star War's panash.
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While I 100 percent agree with most of your post, there's just one tiny quibble here: Indiana Jones and the Kingdom of the Crystal Skull made $317 million dollars in the US and $786 million worldwide. It was the 3rd highest-grossing movie of 2008 (Behind The Dark Knight and Iron Man...the latter by the tiniest of margins).
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But anyway, the main problem with the Indy toyline was that they were effectively a nostalgia line (Most of the figure waves were for 20+ year old movies). Kids had no nostalgic connection to Indy, and even the stuff from the new movie wasn't enough to hook them because quite frankly the characters of Indiana Jones look bland compared to other lines out there. (At least until the Temple of Doom wave hit in its' very limited numbers).
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09-23-2011, 01:43 PM | #33 |
Illyria's New Qwa'ha Xahn
Join Date: Feb 2009
Location: In the clouds.
Posts: 4,120
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Probably last year sometime. xD
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09-23-2011, 06:42 PM | #34 |
Autobot
Join Date: Oct 2008
Location: IL, USA
Posts: 2,696
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Hehe well then I doubt there are any left at Kohl's.
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ROTFLMAO! I TOTALLY agree!
I hate Marshalls and those other "outlet" or clearance stores- I went into a Marhslls just the other day and they jad nothing worth buying...and there's a sense of...failure? In being there- no one seems remotely happy and even the employees never crack a smile among themselves. I've found a few good things there at the holidays, but it's a drain on my overall energy just to be there, in the florscent lights that somehow dont illuminate like Target's do (same goes for Wal Mart- the one closest to me is "ghetto fabulous" with a AC that barely works and flickering overhead lights). Quote:
I have quite a large B.A.T. army because of them. It's only a matter of time until IM2 shows up there too. Perhaps Big Lots may get some? They got the Star Trek figures from the last movie plus some 25th too. Last edited by Autobot_Goldbug; 09-25-2011 at 12:30 AM.. |
09-24-2011, 10:09 PM | #35 |
Join Date: Sep 2011
Location: Titusville, FL
Posts: 521
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In August , I wished that Tuesday Morning would start selling the Mandarin wave. Today, my wish came true. I called over 20 stores. About 12 of those stores each had 2 Iron Man figures . One problem was that some stores only had figures from older waves. Afte
r all of that , I only scored one Mandarin, one Ultimate Iron Man, and two comic Whiplash (still looking for #38 war machine). If you have this store in your hometown call them and ask for Mandarin. Be sure to describe it well so you don't drive there for the cartoon Mandarin figure. It may help to give the item number ( 1105065 ) and the price ( $5.99 ). That item number is only for the Iron Man 2 single carded figures. The cartoon Armored Adventure series figures have a different number . Last edited by JustryGT; 09-24-2011 at 10:13 PM.. Reason: more |
09-24-2011, 10:16 PM | #36 |
Life Between the Panels
Join Date: Apr 2011
Location: Midwest
Posts: 3,900
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Quote:
In August , I wished that Tuesday Morning would start selling the Mandarin wave. Today, my wish came true. I called over 20 stores. About 12 of those stores each had 2 Iron Man figures . One problem was that some stores only had figures from older waves. Afte
r all of that , I only scored one Mandarin, one Ultimate Iron Man, and two comic Whiplash (still looking for #38 war machine). If you have this store in your hometown call them and ask for Mandarin. Be sure to describe it well so you don't drive there for the cartoon Mandarin figure. It may help to give the item number ( 1105065 ) and the price ( $5.99 ). That item number is only for the Iron Man 2 single carded figures. The cartoon Armored Adventure series figures have a different number . |
09-25-2011, 05:11 AM | #37 |
Join Date: Sep 2011
Location: Good Ol' New york
Posts: 399
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its about time they leave they have been clogging up shelf space
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09-25-2011, 06:04 AM | #38 |
Join Date: Jan 2011
Location: Fort Lauderdale, Florida
Posts: 5,483
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Man, I hate that! I see it at Target all the time as well. Quote:
Marshalls/TJ Maxx also has B.A.T.s
I have quite a large B.A.T. army because of them. . Quote:
It's only a matter of time until IM2 shows up there too.
Perhaps Big Lots may get some? They got the Star Trek figures from the last movie plus some 25th too. Picked up a cool 3.75" scale horse for $4 bucks from some gemeric Military heroes line...good horse for my Black KNight. Tossed the fig though- it was bad. Bad enough that I wont even make a zombie out of him. Big Lots is a customizers paradise though- tools, clamps, whatever- dirt cheap. You know what I dont understand?!? We have at least sx repaints of various Iron Man armors, right? Why no repaint of the Drones, Mandarin, Iron Monger or Titianium Man? THOSE would have sold like crazy- Mandarin in black or red instead of green would be a collector's dream and if nothing else they could have easily released the grey Drone with the milliles on a single card or the beige Drone with the shoulder cannon. I'm pretty damn sick of seeing those at Toys R Us- those bastards still STILL have that pack for $25.00! I hate them more than I'd hate an army of cloned cyborg Hitlers! Last edited by Jason Abbadon; 09-25-2011 at 06:12 AM.. |
09-25-2011, 08:39 AM | #39 |
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09-25-2011, 04:46 PM | #40 |
Autobot
Join Date: Oct 2008
Location: IL, USA
Posts: 2,696
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Myabe it's a FLorida thing- I've hot three Marshalls in the past month since someone reported finding a Ginat battles pack there for ten bucks. At each store it's the same- slim pickings and every store had like ten people wanting to check out with only one of four registers manned.
Man, I hate that! I see it at Target all the time as well. Checked Big Lots too- the desperation there is far far worse than Marshalls. (but my Big Lots is in a seriously poor neighborhood, so there's that). Picked up a cool 3.75" scale horse for $4 bucks from some gemeric Military heroes line...good horse for my Black KNight. Tossed the fig though- it was bad. Bad enough that I wont even make a zombie out of him. Big Lots is a customizers paradise though- tools, clamps, whatever- dirt cheap. You know what I dont understand?!? We have at least sx repaints of various Iron Man armors, right? Why no repaint of the Drones, Mandarin, Iron Monger or Titianium Man? THOSE would have sold like crazy- Mandarin in black or red instead of green would be a collector's dream and if nothing else they could have easily released the grey Drone with the milliles on a single card or the beige Drone with the shoulder cannon. I'm pretty damn sick of seeing those at Toys R Us- those bastards still STILL have that pack for $25.00! I hate them more than I'd hate an army of cloned cyborg Hitlers! Actually if you are talking about Power Team Elite those figures are far better than the Corps crap Walmart sells. Power Team Elite Reviews Page Then there is Chap Mei or the crap dollar stores have. I did post a pic on one of the Iron Man threads of a recolored drone. Of course it is probably one that will be in the revamped Iron Man line. |
09-25-2011, 08:16 PM | #41 |
Join Date: Jan 2011
Location: Fort Lauderdale, Florida
Posts: 5,483
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09-25-2011, 08:24 PM | #42 |
Autobot
Join Date: Oct 2008
Location: IL, USA
Posts: 2,696
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Last edited by Autobot_Goldbug; 09-25-2011 at 08:29 PM.. |
09-25-2011, 08:35 PM | #43 |
Join Date: Jul 2011
Location: Guadalajara, Mexico
Posts: 212
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Don't do this to me hasbro!!!
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09-25-2011, 09:03 PM | #44 |
Join Date: Apr 2011
Posts: 1,003
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The movie came out months ago but the DVD just came out opening up a whole new audience. I know I picked up 4 Thor figures more than I would have because I got into it more watching it a couple of times with friends. I expect we will see an influx of Captaina America stuff at Target when that dvd comes out. |
09-26-2011, 04:12 AM | #45 |
Join Date: Jul 2009
Posts: 697
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If they were going to continue Iron Man they would've shipped at least one new 3.75" wave to retailers this year, but from the looks of things...they didn't except for a very, VERY few sightings. |
09-26-2011, 05:40 AM | #46 |
Join Date: Jul 2009
Location: Austin, Tx.
Posts: 161
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Went back this weekend and found the others in the wave. Picked up the Ultimate IM and he's actually a great figure. Comic Backlash is ok at best. Left the two War Machines, just not enough interest.
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09-26-2011, 06:39 AM | #47 |
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Location: Niskayuna ny
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09-26-2011, 01:57 PM | #48 |
Join Date: Oct 2008
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I stumbled across Mandrain while at Ross. Snagged it at the price of $4.99 + tax. Definitely was surprised to even run across it. Now I hope to run across War Machine (Dark Reign one with Rhodey cyborg looking alternate head) to finish off my set of War Machines.
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09-26-2011, 02:02 PM | #49 |
Life Between the Panels
Join Date: Apr 2011
Location: Midwest
Posts: 3,900
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Damn you, why must you flaunt your $4.99 Mardarin in front of my face? Just kidding, I paid 8 times that. I suck.
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09-26-2011, 05:47 PM | #50 |
Autobot
Join Date: Oct 2008
Location: IL, USA
Posts: 2,696
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Quote:
Uhm...pretty sure the Armored Avenger 3.75" line was stillborn and is never going to hit retail at this point. It was supposed to come out early this year to replace IM2 on shelves, and instead simply...never materialized except at a few e-tailers.
If they were going to continue Iron Man they would've shipped at least one new 3.75" wave to retailers this year, but from the looks of things...they didn't except for a very, VERY few sightings. I doubt any store ordered some since they must have tons of IM2 still. Therefore they wouldn't ship to any retailers. I think some TRUs got some. |
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iron man, iron man 2, marvel, marvel toys, ultimate |
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