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07-26-2018, 04:32 AM | #1 |
Administrator
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07-26-2018, 04:55 AM | #2 |
Overlord of Evil
Join Date: Nov 2008
Location: Lost Ruins.
Posts: 14,358
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Well if they could get their multiverse figures in stores they might actually have sales.
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07-26-2018, 05:34 AM | #3 |
Join Date: Oct 2013
Posts: 1,254
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Well it was a long time coming, but......they do seem to be improving their products.
I am shocked that their Barbie products did better while the American Girl didn't. Mmattel looks to be banking of their DCEU and investing in those figures instead. They look good, now does the public realize that....and willing to invest. I think I will....but that means less Marvel Legends. |
07-26-2018, 06:32 AM | #4 |
Join Date: Aug 2014
Posts: 63
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Sad, but predictable.
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07-26-2018, 06:57 AM | #5 |
Administrator
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Removed political posts.
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07-26-2018, 07:17 AM | #6 |
Join Date: May 2009
Posts: 548
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Damn, what a terrible domino effect the TRU closing is having!
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07-26-2018, 07:17 AM | #7 |
Join Date: Aug 2012
Posts: 144
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I can see a few of the those American Girl Doll stores closing in short order.
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07-26-2018, 08:44 AM | #8 |
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07-26-2018, 08:55 AM | #9 |
Join Date: Feb 2014
Location: Buffalo,NY
Posts: 2,295
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Hard to believe,Jurassic world sold great in my stores. Toysrus going under hurt a lot of companies. I think there will be more bad news on the smaller companies. Mattel can weather this storm.....I hope. Though,this makes a future hasbro bid a bit more real.
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07-26-2018, 08:56 AM | #10 |
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07-26-2018, 08:56 AM | #11 |
Kirby Crackle Enthusiast
Join Date: Aug 2013
Location: San Diego County, CA
Posts: 2,843
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Quote:
While sales for brands like Barbie (up 12%), Hot Wheels (up 21%), and Jurassic World were strong, other high profile brands such as Monster High, Disney’s Cars, and American Girl all took major hits.
Which line is that, the Jurassic World line? Because I'm confused (not denying, just confused) how that'd be the #1 line, and I'm honestly drawing a blank at what other action figure lines Mattel does.
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07-26-2018, 09:05 AM | #12 |
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Location: Memphis
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07-26-2018, 09:13 AM | #13 |
Join Date: Jul 2016
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07-26-2018, 09:16 AM | #14 |
Join Date: Nov 2014
Posts: 3,872
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How the hell were people putting a political spin on this?
Quote:
At least Hasbro is still doing well, and NECA seems to be bouncing back with new retail deals. But Mattel got F'ed in the A. Quote:
Well, maybe if they hadn't essentially killed off Monster High through their own poor decision-making, it would still be holding the fashion doll top slot. But no, they had to gut it just to appease a handful of over-concerned people and to un-dethrone their own Barbie line.
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07-26-2018, 09:35 AM | #15 |
Join Date: Feb 2015
Posts: 647
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Quote:
You cannot deny that Mattel has no idea how to properly distribute their products. Another Mattel line that exists but actually doesn't is Halo. Halo is a multi billion dollar brand and is even more poorly distributed than DC. I feel for all the people that lost their jobs and the dramatic decline of a major company, but I hope this shakes them into getting their sh** together. Last edited by Zorn88; 07-26-2018 at 09:37 AM.. |
07-26-2018, 09:52 AM | #16 |
Join Date: Jul 2016
Posts: 12
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Quote:
What an extremely naive comment.
You cannot deny that Mattel has no idea how to properly distribute their products. Another Mattel line that exists but actually doesn't is Halo. Halo is a multi billion dollar brand and is even more poorly distributed than DC. I feel for all the people that lost their jobs and the dramatic decline of a major company, but I hope this shakes them into getting their sh** together. |
07-26-2018, 10:51 AM | #17 |
Kirby Crackle Enthusiast
Join Date: Aug 2013
Location: San Diego County, CA
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Thanks. WWE is so far out of my sphere of interests that I completely spaced that line, let alone that it was being done by Mattel.
Quote:
It's especially prevalent as Garret Sander (creator of Monster High and one of the head line designers for most of its run) has left Mattel as of June of this year, after having been with the company for nearly fifteen years. Whether he left of his own volition or Mattel let him go, I don't know, but without him there any more (and a lot of the other design team members having moved on, either within the company or elsewhere), I doubt Mattel will do much to continue Monster High, at least in the immediate future. Their marketing of the line and its tie-in merchandise (particularly the animated films and the web series) has fallen flat to the point where it's nonexistent. Through poor decision making, they cut off one of their strongest lines at the knees. (I don't know what's going on with DC Super Hero Girls, since aside from the basic dolls, almost all of their new product is only found online for both the doll lines and the action figures, but I just today learned that they're already retooling the line with Lauren Faust at the helm, so I have no idea where that's gonna go)
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Collect how you want. Just enjoy. Feedback/IF SELLING YOUR PRIME SENTINELS, PLEASE PM ME |
07-26-2018, 10:59 AM | #18 |
Illyria's New Qwa'ha Xahn
Join Date: Feb 2009
Location: In the clouds.
Posts: 4,120
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Quote:
Never dried the distribution issues, just that the DC action figures have much of an impact on Matty's financials. WWE is the #1 selling action figure brand in America. And it's not even the leader for Mattel's boys toys. Hot Wheels is. And Hot Wheels numbers don't touch Mattel's girls' toys sales. So acting like an improvement on distribution for a low-impact niche line like DC Multiverse would make an ounce of difference to the financial health of the company is laughable. Action Figures are not a big deal.
Looking at Jurassic World for example, the scale it's in and how well it's doing, it would be smart to consider doing a DCEU line and CW Series line that's comparative to that in cost too(especially because of cross play!). Part of the reason action figures aren't as dominant in the market is because of the cost. But it's no secret Hot Wheels and Barbie are what keep Mattel afloat. It's always been that way. And Halo is billion dollar brand, but the figures never really had much of a strong sales market outside of mega construx. The figure line does about as well as other collector game centered things, though the roleplay toys do a little better. The TRU hit is what's causing this mostly because of the order volume TRU did compared to other outlets. As well as the back debt of TRU not being able to pay the stuff it put on credit so to speak, and the money Mattel used to help bail TRU out now never going to get repaid. |
07-26-2018, 11:01 AM | #19 |
Join Date: Feb 2015
Posts: 647
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Quote:
Never dried the distribution issues, just that the DC action figures have much of an impact on Matty's financials. WWE is the #1 selling action figure brand in America. And it's not even the leader for Mattel's boys toys. Hot Wheels is. And Hot Wheels numbers don't touch Mattel's girls' toys sales. So acting like an improvement on distribution for a low-impact niche line like DC Multiverse would make an ounce of difference to the financial health of the company is laughable. Action Figures are not a big deal.
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07-26-2018, 11:05 AM | #20 |
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07-26-2018, 11:05 AM | #21 |
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07-26-2018, 11:13 AM | #22 |
Join Date: Jun 2016
Location: Minnesota
Posts: 2,614
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I bet this is why they started dabbling in MOTU again. If they are hurting that much, maybe they should sell the whole brand outright to NECA and also relinquish the DC master license while they are at it.
A boy can dream. |
07-26-2018, 11:21 AM | #23 |
Join Date: Jun 2016
Location: Memphis
Posts: 2,672
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Exactly! The way the handle the Dc license is frustrating. It’s like they don’t give a shit about it unless they’re needing money. To be honest thou the recent reveals and Batwoman wave look great if you can find them
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07-26-2018, 11:50 AM | #24 |
Join Date: Jul 2016
Posts: 12
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07-26-2018, 11:52 AM | #25 |
Illyria's New Qwa'ha Xahn
Join Date: Feb 2009
Location: In the clouds.
Posts: 4,120
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Quote:
MOTU is staying in house, it's one of those few things they can make with no licensing fees. Like Barbie, Max Steel, Matchbox, and Hot Wheels. MOTU will make a comeback though as new media develops. Right now She-Ra stuff is likely in the works as the new netflix toon is shaping up to be as big a hit as Legendary Defender is. The DC license is in a transitional state, but a new 4'' line may come out of it to go with Multiverse comic stuff now. Thanks to Jurassic World's line scale, the market data now supports trying that again in a better cost efficient way to keep figure cost down to boost volume sales. Multiverse 6'' is here to stay though and has made some massive strives forward to improve the figures. The new ones of those are looking awesome. Their local store and fan know-it-all conjecture! Last edited by Snowflakian; 07-26-2018 at 11:55 AM.. |
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