Burger King announced today partnership with Paramount to produce BK Kids Meals for upcoming summer block busters. The list of movie related products includes:
- STAR TREK – New supporting BK(R) characters: Star Trek fans will meet the “Kingons” – an advanced alien race that is half Klingon, half King. In new adult television advertising spots, Burger King Corp. will reveal the “Kingons,” who are on an unstoppable mission to acquire the new BK(R) STAR TREK glasses. The kid’s national advertising spot, directed by Richard Sears along with the film’s Director of Photography, Dan Mindel (Mission Impossible 3), was shot on the same “bridge” set from the new movie. The spot also features Star Trek uniforms that were designed by the film’s costume designer, Brenda Ware.
- Transformers ROTF Transform Your Way – Starting June 22, fans can look forward to the Transformers: Revenge of the Fallen promotion, which will give guests the chance to take home a range of prizes, from $1 million cash to a 2010 Chevrolet Camaro to movie passes and instant-win food items like the CROISSAN’WICH and WHOPPER sandwich. As part of the Transform Your Way(TM) scratch-and-win game, game pieces will be available on specially marked menu items. BURGER KING will also give guests a second chance to win at bktransformers.com, where consumers can navigate interactive online applications to enter daily for a chance to win $10,000.
- G.I. Joe BK Kids Meals premiums: Beginning July 27, Burger King Corp. enlists G.I. Joe for an elite mission. The G.I. Joe: The Rise of Cobra promotion features a kids premium program filled with gadgets, action figures and vehicles that offer the ultimate adventure. Each BK Kids Meal will come with one of eight G.I. Joe toys.
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