Mattel has been producing Disney Princess dolls for quite some time now, as they covered aisles in Toy “R” Us, Target, Walmart and more. More importantly, these dolls have a huge presence inside of Disney’s Parks and Disney Stores. Now, IGN reports that Disney has dropped Mattel in favor of a new deal with Hasbro. Here’s a snippet:
“We are delighted to have been selected by Disney Consumer Products to develop dolls for the Disney Princess and Frozen franchises,” said Hasbro President & CEO Brian Goldner.
“Our strategic thought leadership and innovation has led to the steady growth of our girls business over the past several years demonstrating that we have a true understanding of girls globally and how today’s girls want to play. The entire Hasbro team is looking forward to providing consumers with inventive new play experiences based on the beloved Disney Princess and Frozen characters and stories.”
New Disney Princess Dolls from Hasbro should begin hitting stores in 2016. You can read the original report Here.