[benzo]

DC Comics and DC Entertainment Unveil New Lackluster Logos » BuzzFocus.com

worst logo ever!

[blasekbh]

um... what

[Crazy Jetty]

Yeah. Agreed. It doesn't really do much for a logo at all.
Without knowing it's DC, it doesn't even feel like it reads "DC"

[Tiberius]

...Why? I don't understand.

[DogFashionDisco]

That looks like a yogurt label.

[Kaewin]

I like yogurt, not sure about the label though

[quipp209]

That logo looks like a boring book I don't wanna read LOL .. I can see the pitch some well dressed guy with a pound of gel in his hair n a thousand dollar suit walks into a office full of nerds ( its cool I'm a nerd to LOL) and he tells them this is hip n this logo is trendy and people would just love it but what this man with his bio hazardous hair n his fake armony suit didn't realize is US comic collectors are any kind of collector we don't want a LOGO that looks like a f**king two year old did it on a app downloaded on a android phone. That's not a good look DC trash it!!!!!!

[LXL_Guy]

I don't like the logo at all.

[KingLouie731]

Boo that looks like crap. I prefer the original but I had finally gotten to the point where the new one didn't seem new and was now acceptable but I don't like the new one at all

[trebleshot]

Why did the logo need to be changed again?

And can they get their money back from the design firm that created the new one?

[blasekbh]

Articles | Superhero Hype

OK, now these look a lot better than the submitted image...

[Joe Moore]

They look like amateurish Photoshop effects tutorials. Bad, bad, bad.

[trebleshot]

Not that much better. I will say the additional colors, gradients and themes do help, but the overall logo design still sucks.

[Crazy Jetty]

Those aren't better at all. I still maintain without the actual "DC Comics," you would not be able to tell that graphic is supossed to read "DC."
If you have to explain your logo, and write what it represents under it, then your logo is a complete failier.

[Exodus]

And that's why I'm not big into DC...

[Jason Abbadon]

Reminds us all that DC is Warner Bros' little bitch- not that Marvel is any better, but at least their logo does not look like a law firm's.

Actually, this reminds me of Comico's logo, but with no soul.

[DogFashionDisco]

Quote:

Originally Posted by Exodus

And that's why I'm not big into DC...

They squeak out a few quiet hits here and there, so they deserve some recognition for that. Plus, c'mon, BATMAN!

Quote:

Originally Posted by Jason Abbadon

Reminds us all that DC is Warner Bros' little bitch- not that Marvel is any better, but at least their logo does not look like a law firm's.

Actually, this reminds me of Comico's logo, but with no soul.

DC Yogurt, now with 99.9% less soul.

[Jason Abbadon]

Soon to be re-numbred from #1 and called Frogurt.

[trebleshot]

Quote:

Originally Posted by Crazy Jetty

Those aren't better at all. I still maintain without the actual "DC Comics," you would not be able to tell that graphic is supossed to read "DC."

True, but if you're a comic fan and you see the one colored like the cover of Watchmen, you'd know it was a DC logo even if it didn't look like one. That was my point about the themes making a difference. It still sucks, but it's better than the b/w versions.

Quote:

If you have to explain your logo, and write what it represents under it, then your logo is a complete failier.

The irony of this statement is quite amusing.

But more to the point: what if they put it on the side, like Pepsi? I would argue that the new DC logo is composed of the icon AND the text, not just the icon. Also, I think it's fine to put the name of the company near the icon when the icon is new.

Granted, this particular example may indeed suck, but there have been several successful logos that are symbols and text but still spell out the company name below it (or used to, in the beginning).

[Tiberius]

The New DC Comics Logo - YouTube