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How to Re-Launch Marvel Universe and Not Fail

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Old 09-25-2017, 05:02 AM   #26
Jackieboy
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ive said it before with a 15 or 20 dollar price tag then why not give it the legends treatment,throw in accessories,alternate heads,hands,guns,props!
they could break down a 6" figure and use it as a BAF per wave,or a collect and connect backdrop where you could build up the front of westchester mansion!!!a hydra cave or even starks hall of armors.things like that could justify pricing!
also plastic clamshell the figures,the legends community have started a petition to get legends packaged again like the old toybiz figs to stop people stealing and swapping out figures and returning them to stores.
edit*
ive heard the argument about costs on plastic in the past but in this day and age with recycling technology being where it is at,that is kind of a redundant argument as many types of companies use recycled plastic to cut costs!

Last edited by Jackieboy; 09-25-2017 at 05:04 AM..
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Old 09-25-2017, 07:43 AM   #27
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In theory, yeah great idea. But then you’re running into the same old problems from 7-8 years ago. Limited retail availability. Stores only stocking a select few. Scalpers selling the rest. A “Collectors Only” line appeals to a very small demographic in the scheme of things. And the one place that did stock a wider variety, may not even be a place for too much longer.
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Old 09-25-2017, 08:11 AM   #28
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I still think the current kids line should shift to 3.75 or 4 inch at it's current price. A decent sculpted 5-9 POA action figure line depending on the figure. Have playsets and vehicles for that. Also have an higher end collectors line that produces about 10 figures a year. The high end only collectors get their 10 figures. The I'll buy anything 3.75 can supplement the high end line with select figures and playsets from the child's 3.75 line.
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Old 09-25-2017, 09:39 AM   #29
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Quote:
Originally Posted by K Dubious View Post
I am actually fine with price as long as you get what you pay for!
There's a lot of discussion on price. I knew that would be a hot topic. But it seems the majority is okay at somewhere around $13. We just want the product was AS GOOD as what Legends gets. Maybe there's room for a cheaper price point?

Quote:
Originally Posted by Jay West View Post
I still think the current kids line should shift to 3.75 or 4 inch at it's current price. A decent sculpted 5-9 POA action figure line depending on the figure. Have playsets and vehicles for that. Also have an higher end collectors line that produces about 10 figures a year. The high end only collectors get their 10 figures. The I'll buy anything 3.75 can supplement the high end line with select figures and playsets from the child's 3.75 line.
This is exactly what I was thinking over the weekend. Shift the $8 5" 5-POA cartoon figures down scale to 4". Then have $13 MU and $7.50 cartoon figures that can play together. The 5-POA cartoon figures could fit into most MU-scaled vehicles. But primarily they would be for checkout lanes and discount stores and pull buyers into the more expensive product.

I think this really helps with the whole line's playability, which should be foremost in mind.

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Originally Posted by MUfan97 View Post
Stick to a 3 wave a year thing for the first 2 years. 6 figures a wave, all in minimalist packaging(I'm talking Star Wars Vintage collection minimal). Card art must be bright and colorful, ditch black all together, as it makes your product blend in on the shelf. You need to grab people's attention with this line, and thus you need it to pop.
I agree with the packaging comments. Original MU packaging was great. I *think* it was good against figure-swap-fraud. Didn't see a whole lot. It also packed into smaller freight boxes. Shipping smaller things is cheaper!

I also agree that waves of singles shouldn't flood the pegs. However, my thoughts are to supplement it with vehicles, deluxe boxes (i.e 2-packs at this price point), and playsets. From the top pegs to the bottom big box shelf should have an MU presence.

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Originally Posted by MeLikeJinx View Post
For me yah, but we are talking about viability as retail brand and at the same time competing against the 6" scale. I mean at 14/15 dollars a pop... you can get a bigger and better product of the same character with Legends for only 5 dollars more... don't know how you can overcome that logic by any potential customer deciding which to buy unless you make the 3.75" scale fig cheaper.
This is true. That's why I feel MU has to be the line with vehicles, playsets, and a theme to pull kids in. It shouldn't be just another "collect all your favorite figures from the comics" line. Make buyers excited to pit all their good guys vs all their bad guys. 4" shouldn't just cater to older guys lining up their purchases on shelves.

But definitely there will be some overlap. I'd let 6" have all the movie-based figures to mix into their waves. I think we need to come up with more ways to differentiate the two lines. Both 4" and 6" collectors want artic, paint, accessories, and quality product. Its a problem.

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Originally Posted by LordMudd View Post
A proper Helicarrier should be done like the Flagg. It will never be but that is how it should be. Point is, if you did a proper Flagg size Helicarrier for 6", ignoring how much space it would take up, how many people would actually be able to afford it?.
No one. Plus, like you said, its a HUGE coffee table. No room for it. Though, I think if you broke a Helicarrier into pieces, with appropriate playability in each set, like a deck/gun playset with parts that Hulk-smash, a con-tower command center playset, a bunks/prison playset with infiltration area, then you could build a full-sized helicarrier with the connecting playsets.

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Originally Posted by ukmu View Post
I'm ok at 15 if it has all that 6" offers. I prefer the smaller scale versus the larger. 13-15 sounds fair.

Articulation. 19 points minimim

Watch the sizes! The end of Marvel 3.75" was getting about 1/15 scale as some were HUGE...
I shortened your quote but all great points. Yes, the scale creep is getting out of hand already. The new 4" MI/ML tool that are too tall should be scrapped or only used for really tall characters. Getting bigger is good for paint apps and joints but it makes vehicles tougher to do and soon you'd be better off buying 6".

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Originally Posted by kostej View Post
...how it is possible that we did not get major movie villains like Malekith, Ronan, Kaecilius, Yellowjacket...? What was Hasbro thinking? ... For the love of god please permit shipping to Europe. Learn from LEGO company.

IMHO what could work:

- 2-packs - they are smaller, 20USD price is fantastic - kids can play their stories just with one box purchased. 2-packs offer lots of possibilities - hero vs. villain themes (Thor/Loki), thematical packs (Iceman/Blizzard), different forms pack (Hulk/Banner, Emma Frost normal/diamond), generations pack (Captain Marvel/Kamala, Hawkeye/Hawkeye) etc...
- vehicles - motorcycles, Kang's chair, Deadpool's chimichanga van, Punisher's van, S.H.I.E.L.D. cars, Lola car, Fantasticar, Milano spaceship, Quinjet, X-Men Blackbird
- giant figures - usable both for ML and MU collectors - Kree sentry, Goliath, Giant Man, Titan, Stature, Devil Dinosaur, Venom T-rex...
I love you, kostej

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Originally Posted by Kernel View Post
I would not mind if they cross marketed the figures with a playmation or amiibo style base.... treat the 3.75" line with at least half the respect and care of the 6" line lol
This is something to look at for sure. Either a step up from SHIELD cards that unlock MMORPG characters or maybe these bluetooth bases. But I'm starting to think the bluetooth figure for games fad is dying. Not sure though.

More thoughts.

Theme: Make yearly/bi-annual themes (already discussed), like Avengers v HYDRA, Thanos Attacks! (Cosmic Invasion), X-Men v Brotherhood. You can pull themes from the movies (comic figures only!) but I think its too much to create multiple 4" lines for movies too. Give the 6" figures a wave of movie figures instead. But you have to create a story for the theme and make all the series' figures make sense, like why certain villains in the wave are hired by HYDRA.

A Relaunch will have to redo A-listers (again) that fit the theme. The collector-desired C-listers will be minimal until ball is rolling, probably in vehicles and 2-packs.

Modularization: A mistake that was made early was all the different bucks. MU should be modular with re-usuable torsos, limbs, etc that make characters taller or thinner, etc. It should standardize on best MU-style articulation. I won't fight over thigh-cuts but at least they need wrists and chest-crunch back. Also:
  • Flyers have to be able to lookup.
  • Fighters have to have a fist.
  • Range attackers have to have projection hand-posture and effect(s).

Last edited by Prem1x; 09-25-2017 at 09:44 AM..
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Old 09-25-2017, 09:52 AM   #30
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Also, I was thinking a re-launch wouldn't be viable in 2018. Earliest 2019. Probably shoot for 2020. Maybe hold it back until ML sales start petering. Every toy line ends at some point. Even the great ones.
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Old 09-25-2017, 10:04 AM   #31
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Originally Posted by Ninjinister View Post
I was fine with the $9-10 I was paying when I first got into the line. But now we're up to $13-15 for less product. I'd be more acclimating to this price if we got Legends support but why am I supposed to pay (in some places) like two bucks less for something that is over two inches smaller with almost never having accessories anymore, and no goodies to boot? And if I remember right (it's been a while since I've looked at a Legend) way less articulation?

I want to make sure I'm getting my money's worth. This is why the last two waves, I've gotten in small lots on eBay for like 75% of what they're going for, retail.
Yup, that is what i'm sayin.

I'd be willing to pay the same price as a legends figure. for a Full articulation MU figure, with the accessories and alternate heads like legends get.

Personally, I dislike alot of the legends figures because of the ab crunch thing they have going on. I think it's one of the worst looking features on action figures.

Ascetically I prefer the diaphragm joint or whatever they call it that we get on MU figures, much more natural looking when done right.
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Old 09-25-2017, 10:32 AM   #32
Jay West
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The 3.75 Kids line becomes almost an Evergreen line with occasional cartoon and movie sub lines. Not that different than the 5 inch kids line now, but the smaller size should get it into dollar stores and grocery stores. Maybe make a playset or vehicle around Christmas each year or at the launch of a major media initiative like a new Avengers movie.
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Old 09-27-2017, 07:06 AM   #33
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Scale Creep
I think the increasing size of the 4" Marvel figures should stop. I think it is happening because of complaints of limbs falling and poor paint applications. (I say this even and I concede 3.75" in favor of 4".) The larger the figure, the more likely it is to withstand play damage and the easier it is to apply paint correctly (6" has an advantage here).

However, the new bodies for Marvel Infinite and Marvel Legends 4" have been even larger than before. And I feel it in the line's best interest to stay closer to the other most popular 4" line, Star Wars and GIJoe. Not only for the ability for kids to play with them together, but Hasbro would act in its own best interest if it could keep the lines close in scale, share plans on body types, and share tooling when appropriate, e.g. Destro/Professor X, Beachhead(?)/Nick Fury, or Helix/Domino (didn't happen).

When one line is out of scale compared to the others, sharing resources like this throws the line out of whack. Futhermore, they could plan on Team-Up packs with SHIELD/Joe, Cobra/HYDRA (maybe that hits too close to home and steps on their IDW universe), or Rebels/Guardians. If it could happen, it would be good cross-pollination for both lines.

Base Bodies
Now I think we could talk about what tooling that already exists should be used for re-launch. Taking them one at a time, let's start with most everyone's favorite, Jim Lee Cyke/2nd Daredevil body. It was a home run when it came out and still is one of the best ever 4" figures. I would say its on the tall side of the scale and only should be used for the 6'2"+ characters. But definitely keep it. Hopefully the tooling has plenty more life left. and it can easily be converted to a 5'10" range character with tooling for slightly shorter thighs, boots, and less muscular biceps and chest.

Anyone have any thoughts on the this as the main body for the relaunch? I know we've seen a lot of it. Sick of it yet?
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Old 09-27-2017, 07:57 AM   #34
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Originally Posted by Ninjinister View Post
I was fine with the $9-10 I was paying when I first got into the line. But now we're up to $13-15 for less product. I'd be more acclimating to this price if we got Legends support but why am I supposed to pay (in some places) like two bucks less for something that is over two inches smaller with almost never having accessories anymore, and no goodies to boot? And if I remember right (it's been a while since I've looked at a Legend) way less articulation?

I want to make sure I'm getting my money's worth. This is why the last two waves, I've gotten in small lots on eBay for like 75% of what they're going for, retail.
I'd pay 15 bucks for a 4 inch figure with accessories and extra heads hands etc like Legends gets.
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Old 09-29-2017, 09:47 AM   #35
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Any re-launch should take advantage of investments already made in previous tooling resources. Here's what I think they could take advantage of and what they should never use again.

List tooling resources that can be re-used for a re-launch. Not talking about redoing characters, that can be discussed later.

Bodies That Should be Re-used
Definitely
Jim Lee Cyk/2nd Daredevil
Thanos/Juggernaut
World War Hulk (saw a good Orca on this)
She-Hulk
Wrecker
Silver Samurai
Colossus
Doctor Strange/Kang
Abomination
War Machine(s)
Cable
Spidey Noir/WWII Cpt Am

Won't Complain (with upgrades)
Thor (Straczinsky)
Astonishing Beast
Astonishing Wolverine
Thor/Beta Ray Bill
Ghost Rider/AIM
SHIELD/Winter Soldier (tooling probably retired with Daredevil)
Luke Cage/Sandman
Doctor Doom/Ultron
Captain America
Hawkeye/taskmaster
Bucky/Ultimate Spidey
Green Goblin
MI Groot
IM2 IM, Guardsman, CrimDyn, FA, WM, Titanium Man

Probably Shouldn't
Black Spider-Man/Iron Fist
Johnny Storm/Iron Fist
X-23
Ms Marvel
XMO Wolverines
Guardian/Sunfire
Deadpool
Wrecking Crew
MI Chameleon
MI Hydra Cap
MI Gamora
Mandarin
Hulkbuster

Never
First MU Daredevil, Spider-Man, Hulk, Wolverine, Punisher, Iron Man
Hand Ninja
XMO Gambit, Maverick, etc.
Thing
MI Spider-Man
MI Thunderstrike/Bishop
MI Beast
MI Female (Black Cat, Cpt Marvel, etc)
MI Doc Ock
MI Armored Spodey
Rocket Raccoon

Immediately, I can see they need a couple good female bodies: a fighter and a range attacker. Only the She-Hulk is serviceable even with her wonky knees. And they need "thinner" and "shorter" male bodies.

It would be wise to redo better bodies for A-listers like Wolverine and Spider-Man, the latter of which could be a base for a range of figures.

I didn't bother listing all the different Iron Men. Some are okay. Some are crap. Even the best ones could be improved upon. Either way, they should be careful when they try to recycle Iron Man. Make as many improvements as possible.

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Old 09-29-2017, 10:03 AM   #36
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And hopefully is there ever is a re-launch, we'll never see figures with hunchbacks, vulture necks, and swollen fists again
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Old 09-29-2017, 06:49 PM   #37
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Originally Posted by Prem1x View Post
Scale Creep
I think the increasing size of the 4" Marvel figures should stop. I think it is happening because of complaints of limbs falling and poor paint applications. (I say this even and I concede 3.75" in favor of 4".) The larger the figure, the more likely it is to withstand play damage and the easier it is to apply paint correctly (6" has an advantage here).

However, the new bodies for Marvel Infinite and Marvel Legends 4" have been even larger than before. And I feel it in the line's best interest to stay closer to the other most popular 4" line, Star Wars and GIJoe. Not only for the ability for kids to play with them together, but Hasbro would act in its own best interest if it could keep the lines close in scale, share plans on body types, and share tooling when appropriate, e.g. Destro/Professor X, Beachhead(?)/Nick Fury, or Helix/Domino (didn't happen).

When one line is out of scale compared to the others, sharing resources like this throws the line out of whack. Futhermore, they could plan on Team-Up packs with SHIELD/Joe, Cobra/HYDRA (maybe that hits too close to home and steps on their IDW universe), or Rebels/Guardians. If it could happen, it would be good cross-pollination for both lines.

Base Bodies
Now I think we could talk about what tooling that already exists should be used for re-launch. Taking them one at a time, let's start with most everyone's favorite, Jim Lee Cyke/2nd Daredevil body. It was a home run when it came out and still is one of the best ever 4" figures. I would say its on the tall side of the scale and only should be used for the 6'2"+ characters. But definitely keep it. Hopefully the tooling has plenty more life left. and it can easily be converted to a 5'10" range character with tooling for slightly shorter thighs, boots, and less muscular biceps and chest.

Anyone have any thoughts on the this as the main body for the relaunch? I know we've seen a lot of it. Sick of it yet?
Totally agree with everything you said-
As to base bodies, we need a bit of variaty and that's easily done by making a couple of new upper and lower legs- particularly for the misproportioned X-23 body!

The big issue I have with the notion of a relaunch is that it's likely to fail with many MU collectors because we won't buy an 11th Spidey, Wolverine and Cap figure.
Those have been done to death and even though they pegwarmed pretty hard, Hasbro will be obliged to make new versions fir the new line.

What we need is waves of maybe four obvious seller's (your Deadpools and such) and two "I can't believe they made that!" characters like we got in the Vonner days.
That would keep the line fresh for us loyal veteran collectors and offer favorites to new collectors that missed out the first time.
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Old 09-30-2017, 03:02 PM   #38
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Good call on the X-23 body. I think if new legs were made, they could fix the hip artic-problem, the proportion problem, and the scale problem with that female body and it makes a good projection-attack female. It almost makes you question why it never happened.

That's for bringing up re-buying A-listers. Definitely collectors will only grudgingly rebuy them but there will be new collectors too. And that's another reason the line should have a focus and story.

To the first point, the re-launch needs to have a "must-have" figure. Think Snake Eyes and/or Storm Shadow. A figure that looks awesome and has great playability. The best choice for this is Spider-Man. Hold your groans but 4" still doesn't have a definitive Spider-Man. If they did a proper 19 poa Spidey with magnet hands, string/suction cup "web" for swinging, and some other accessories, like a web bolo/lasso, it would be top notch. MU made a mistake on the super-weird web accessory that did nothing and looked ridiculous and the web backpack that has no play value.

Or possibly Wolverine could be another figure that still hasn't seen a great 4" version and could be loaded with accessories.

I would still argue that to re-launch it, and not just be another "collect all your favorite figures from the comics" line with random choices like Legends is, it needs to have a narrative. A reason for kids to want to buy more and everything in the first year should fit together and make sense. There's no room for a Union Jack unless he has a specific role to fill in the narrative.

I'd really like to see Avengers vs HYDRA since I could really see that fit the mold of what ARAH accomplished but right now possibly some sort of Cosmic Invasion theme led by Thanos vs the Avengers would be better. I'll try to list what the first 20 singles and X number of vehicles/playsets should be.
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Old 10-03-2017, 08:17 AM   #39
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If you relaunched Marvel Universe with a theme, you could pick an existing story. If Thanos and the Avengers are parts the the Marvel universe that Marvel wants to exploit, then 2013's "Infinity" story would be a good one to take from. It's already been mined by cartoons and soon the movies, which may or may not be a good thing.


!!!SPOILER WARNING!!!

Here is an example series 1, with 3 waves (re-arrange figures as needed) of 6 singles each wave. And some supporting two-packs, vehicles, and playsets. I think it has just the right mix of A-listers, collector wants, playability, engaging story (Thanos attacks Earth, Avengers defeat), cost-saving repacks, and new sculpts.

Good Guys: (Though really just the anti-Thanos team)
01. Capt America - A new head sculpt with chin strap. Some of the old Cap figures at least need rocker ankles. Either do a new sculpt or possibly update an old one. The most recent ML4" may even work with a new head and paint.


02. Iron Man - Hey! One we don't have yet! The second series could include the black/gold armor one from the beginning of Infinity (if the second series doesn't change theme). Lion not included.


03. Thor - You could probably just paint the MU Straczinsky Thor with a new head sculpt. Or do us real nice and sculpt new arms and legs to match the armor's "outside-only" look.


04. Capt Marvel - Needs torso artic and head that looks up (because F those MI figures with no artic, remember). But otherwise, she's the character we've had twice recently. They need to really spruce this figure up to get it to sell since its one that's been on the shelves recently. Fix the artic. Include both heads. Fix the gun-hand into a flight/projection pose, and include some blast effects. Really play up the Princess Sparkle-Fists aspect. maybe even have transparent head/hands.


05. Capt Universe - Not 100% sure about this one. However, she's a big player in the story and its a figure that collectors don't have. Make her a dark transparent figure with a cool pearl paint job and it will sell.


06. Ronan the Accuser - The next few characters should bring the collectors running. For Ronan, a new head on Colossus seems to to be the recipe, so it shouldn't be too expensive.


07. Kl'rt Super Skrull - In Infinity, the Galactic Council didn't do much fighting till the end. He was armored in this story. Fans may want him in his classic suit. So its, a tough call on whether to go modern or classic here.



08. Annihilus - The great thing about this story is you get tons of villains. They're just all on the heroes' side. Here's another figure to re-launch with that will get collectors out of their seats. He's pretty close to his classic look in this story.

But if they did an Annihilation version, it would make my heart pitter patter.


09. Superior Spider-Man - He didn't go into space. He stayed home as part of Luke Cage's Mighty Avengers, which fought Proxima Midnight in NYC. Make this the must-have figure. Kids don't know its Octavius. It gets Spider-Man on shelves and collectors buying a new figure. Load it with accessories, spider-legs, webbing effects, spider-sense, suction-cup-string. Make it super POA with a new head, proper raised eyes, and correct hands. The paint job should be easy so it should be a good looking figure.


10. Luke Cage - In the story, his look is the same as the MU figure from way back. But the cover art shows his yellow shirt. Re-deco him yellow and pack him like that, I'd say.


11. Doctor Strange - Updated costume. Parts already exist from one of the better MU figures.


12. Black Bolt - Repackage an existing figure but do a head sculpt of him shouting! Inhumans suck but Blackagar will still sell, esp since his figure body is top notch. (P.s. check out the file name of the JPG )


13. Sunspot - Bobby and Sam were just comic relief but they were on the team so that gives us a chance to do collector wants. Hasbro can easily do another dark-transparent figure with some yellow/orange dots. Add in some matching blast effects. He could go nicely into a future New Mutants team one day.


14. Cannonball - Its not his pilot look, but its real close to the black/yellow New Mutants look. Be sure to have blast effect that closes over the legs!


Bad Guys:
For this series, the big bads are Thanos and the Black Order. Hasbro get to save money on Thanos and just repack him, maybe updating the deco. EM, SG and CG could share a body. Some new parts on the Ulik body might get by for Black Dwarf. These are recent characters but kids should recognize from comics, cartoons, and soon movie. There are not as many "bad guys" single-carded because there are so many classic bad guys on the good side. You have to buy two-packs if you want to complete the team.
15. Thanos
16. Ebony Maw
17. Supergiant


18. Builder Aleph - I'm thinking we need an army builder for the bad guys. Though I may be wrong since so many "good guys" are bad guys. Also I've largely been ignoring the Builders in this story since they're super lame. However, its possible this could be a cost-savings slot if you stick a new head on an old Iron Man figure, like Hyper-Velocity, even though the figure should be about the size of Thor2 Front Giant. One plus is that heroes smashing robots is considered kid-friendly violence.

Another option for a villian army builder if the Builder robots suck would be to stick No-Name brood in this slot as a stand-in for Queen Brood. If the armor is removable, he could be an army-builder. Though this then becomes a new tooling slot so that's cost-prohibitive. Smashing insects is also kid-friendly.



That's 18 single carded figures. Now on to larger stuff:

Two-Packs and Small Vehicles
Black Panther v Namor - These two had a grudge because of Phoe-Namor jacking up Wakanda. T'Challa returns the favor against Atlantis. Be sure to add in plenty of weapons. Another option would be to switch Namor with Black Dwarf since BP fights and jacks up Black Dwarf. That would get another big figure into a bigger box.


Hyperion v Corvus Glaive - CG is one of the better of the Black Order so it should help this two pack sell. But damn, another of this Hyperion guy. They could do a different cape with two shoulders but its a character we have (unless he's from another different reality. Fuck I don't know). Seems to be a big hitter in the story though.


Hulk vs Proxima Midnight - Another repack but it comes with a new character! Hulk goes toe-to-toe with Black Order and Thanos. Hasbro needs their repacks to save moeny!


Sky Cycle w/Hawkeye - Hawkeye might not be shown to ride one around in the story but I'm sure he had one. Also, you can't put Spider-Woman on one because boobs. But dress the skycycle up with Avengers decals and if you bring in some EMH or classic skycycle aspects, it would go over well. Be sure to give Hawkguy a helmet so other figures can swap out. I think the movie Hawkeye body might work for his look in Infinity.




Quinjet w/Spider-Woman - I wanted to put Shang Chi as the pilot here but he's costume looks like crap and Jess has a bigger part of story and her figure needs updating anyways from the old MU female. She'll come with space helmet. This jet needs to hold six figures. Two in the cockit and room for 4 more in the back. Kids love putting their figures in vehicles. And it needs shooty things. Look there's Thor going in to get a ride! Too bad there isn't any cool Builder ships to fight against. Maybe Glave's H-shaped spaceship but its too big and didn't do much.





Playsets
Thanos rock throne w/Thane - Yes, really. This could be a cool playset. Have an authentic-looking rock throne that thanos can sit in and hold court with other figures and have battles in front of. Have a spot where a character (Thane) can be trapped in a yellow cylinder. Maybe have some popup cannons and other ways to chain figures up. But this is the bad guy base.




These last two, I'm too sure about. The Thanos throne may be enough of a playset but these two ideas have some legs and will help fill bottom of the shelves where the expensive stuff goes.

Wakanda Necropolis - You could stick Black Bolt in here instead of single-carded. Have him in the bomb contraption. Have lots of Wakandan sculpting and technology on the walls and have some fighting break-away features. This is essentially the location of the (almost) final showdown.



Avengers Tower - Pretty much Tony and Reed just used the Tower defense systems but a hero base with pop-out weapons makes a great play set. You can move Luke Cage into this playset or other Mighty Avengers (White Tiger, Shang Chi) that need to defend NYC. Maybe (stupid ape) Beast or even Reed but he'd be my last choice.




Special/Mail Order
Ex Nihilo - Not sure about this guy. it really depends on how well the Legends figures sold. This is not a character I know anything about and he was mostly just a talker in the story. Not much "action" in this figure for me. but stick him as a gift with mail order purchase.



SDCC
Thanos Copter - Come on. You know you want it.


Appendix:
Characters and places in story but not used:
Firstly, the GotG. They are line killers every time so not bringing them here no matter what.
Gladiator, Brood Queen, SWORD The Peak, Agent Brand, Angela, Spaceknights, Shiar Imperial Guard
Nova, Attilan and Inhumans,
Wolverine, Reed Richards, Beast, Shang Chi
Nightmask, Starbrand, Abyss, Black Swan
Black Widow, Power Man, Falcon, Shang Chi, White Tiger, Blue Marvel, Monica Rambeau, She-Hulk, Ronin
Red Hulk/Agent Venom/T-bolts - Really would like an excuse to get Venom in the line.

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Old 10-04-2017, 02:53 PM   #40
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Old 10-05-2017, 02:59 PM   #41
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Ok, my two penn'orth!!!
2-3 basic figure lines per year with full articulation and 6-8 figures Max and in themed waves where possible i.e. Fantastic Four in matching costumes with Dr Doom and Silver Surfer

Complete Teams (even spread over 2 or 3 waves)or at least main characters

MCU - tied to Movie releases but MUST include Villains.

Exclusives (e.g. SDCC) - TV figs (Netflix Series, Agents of SHIELD, Inhumans, Gifted etc.)
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Old 10-08-2017, 01:43 PM   #42
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Good call on the X-23 body. I think if new legs were made, they could fix the hip artic-problem, the proportion problem, and the scale problem with that female body and it makes a good projection-attack female. It almost makes you question why it never happened.
Wait... do people not like the x-23 mold? I like it because it may look weird in standing poses, but it looks good when making action poses like mid air jump attacks. Much better than the old female mold that Mystique/Psylocke uses which looks okay standing, but you can't really pose at all.
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Old 10-08-2017, 02:24 PM   #43
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I was into the MU line from 2010 till whenever they cheapened out on the POA & got rid of the waist articulation/ab crunch but still raised the price. It didn't help that around that time, the 6 inch line was finally getting better with newer bucks, great character selection of B & C listers that I thought I'd never see in 6' scale such as Batroc, Eel, Blizzard, etc. The 6' line has recently started to make characters in 6' scale that were only 4'. So while I hope for the sake of you MU collectors that they do re-launch it in a few yrs, I'll be sticking to the 6' scale as you just can't beat the extra hands, alternate heads that you get for your $$.
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Old 10-09-2017, 11:20 AM   #44
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Wait... do people not like the x-23 mold? I like it because it may look weird in standing poses, but it looks good when making action poses like mid air jump attacks. Much better than the old female mold that Mystique/Psylocke uses which looks okay standing, but you can't really pose at all.
Its a good body but has issues. Firstly, it put people off because it was too tall for X-23 and was part of the scale creep problem. But after that, the issues are the legs are too long, a bit too undefined, and impinge easily on the hips, which limits the articulation.

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I'll be sticking to the 6' scale as you just can't beat the extra hands, alternate heads that you get for your $$.
I'll admit 6" is killing it. They can provide better looking sculpts, joints that don't break, better-applied paint, and more parts (and don't have to label as "choking hazard"). Why would you want 4"? The best reasons would be to save display space, cross-play with the two best figure lines ever, and get some cool vehicles. But with SW and Joe failing in the 4" arena as well and Marvel not being a vehicle-oriented property, it will be a tough uphill climb for a MU reboot.
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Old 10-09-2017, 11:34 AM   #45
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Wait... do people not like the x-23 mold? I like it because it may look weird in standing poses, but it looks good when making action poses like mid air jump attacks. Much better than the old female mold that Mystique/Psylocke uses which looks okay standing, but you can't really pose at all.
I think we need a good inbetween for the X-23 and original blank woman bodies for MU. I like the articulation of the X-23 mold, but I feel much safer moving the joints of the older woman body. It's got better proportions, too.
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Old 10-12-2017, 11:39 AM   #46
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Perhaps start with 6" Marvel Legends sculpts & quality articulation on par with the 4 Horsemen, and plastic that isn't brittle or doesn't get greasy? Perhaps a business model similar to Mythic Legends...preorders online at half $50 retail price? I don't see many Mythic Legend scalpers out there...

I'm talking about Cold War, vintage Marvel character designs...Kirby Klassix. No reimagined, barely recognizable, silver screen versions. And NOT "first appearance" characters either, as it usually took (even) Kirby a few iterations to arrive at the definitive look for many of his characters. Yes, I'm talking about a collector line...no kiddy figures sold at TRU or Walgreens next to My Little Pony stuff...kids don't care about action figures anyway. Target the adult collector demographic.

Start with ALL FOUR of Kirby's FF, and maybe the truly classic yellow & black (blue?) X-Men with Xavier in a wheelchair...with actual wheels. The original (yellow) Iron Man, and Ditko's Red & Yellow redesign? Cap as seen in Avengers #4. Subby...NOT in a leather, disco, bondage outfit?

I was raised on Kirby & Ditko. I thought DC characters were plain silly. (This was back in the "Superman swallows the ocean" days.) Yet I look at my shelves, and my DC Classics outnumber my Marvel figures 10 to 1. Why? Well, to start, almost HALF the Marvels "Classics" on my shelves had to be customized just to look halfway on model...or halfway proportional!

Just a thought. I'm sure there are a million naysayers that could provide dozens of reasons why this couldn't possibly be feasible, and might be correct at that!

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Old 10-12-2017, 10:27 PM   #47
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I do want that awesome 80s MU Hercules done in 6" scale though as well as that Crimson Dynamo /Vault guardsman and classic 70s Ironman.
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Old 02-20-2018, 10:23 AM   #48
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I'm going to keep this thread going. Not every collector here agrees with me but I can't be the only middle-aged collector who had GIJoe, StarWars, MASK, or other vehicle-based action figure lines and feel like there is an opportunity here for Disney/Marvel to re-start a 1:18 Marvel collector-focused action figure line and have it succeed with comic-accurate vehicles. Preferrably, restart 1:18 Marvel with a licensor other than Hasbro, who aren't doing anything good with the scale. There's lots of other hungry, motivated, talent in the 4" realm.

I've detailed before how I feel the figures could be improved above and also offered a big-event story to base it off of. Now I'll detail a list of vehicles from the Marvel Universe that would be desired by collectors.

Quote:
List of vehicle themes:
SHIELD: flying car (Steranko), Helicarrier, Mandroids, SUVs
HYDRA tank, red skull car, cycle
Fantaticar, tub, modern, Pogo Plane
Spider-Mobile/Buggy, spider-slayer, cycle
Ghost Rider Hellcycle, ketch, classic, car
X-Men Blackbird, X-Jet, Dove, Ship, E.V.A.
Deadpool scooter, sheep cannon, taco truck, Bea Authur
MoonKnight: copter, angel wing, cycle
Punisher van
Thor: chariot
Avengers: Quinjet, Skycycle, Atomic Steed
Alpha Flight Omnijet, Box
Runaways: Leapfrog
Thanos Copter
Motorcyles: Cap, Widow, BP, Wolvie, Cyke
Horses: Valkyrie, Black Knight, Phantom Rider/Night Rider, Nightmare, Namor: shark
Devil Dinosaur/Moonboy
Hulkbuster/Howling Commando tanks
Space: Skuttlebutt, Starjammers', Milano, Damocles, Thanos', Galactus'
I'll follow this up with pictures of each as I get time
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Old 02-21-2018, 09:10 AM   #49
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SHIELD flying car

The classic Corvette (Lola) and the classic GTO/muscle car are nice but I think the best looking are the takes on Italian sports cars. Its got to have lots of pop-out weapons and fit at least two figures.



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Old 02-23-2018, 03:06 AM   #50
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One word = Haslab
I like the idea of a comic accurate hellicarrier in a Vintage Collection / Toybiz box. A movie version, too, will just give Hasbro twice the motivation to make it. Put the comic version in a big Toybiz box and you got something as nostalgically grand as the Flagg itself.

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Hey guys, any other suggestions, on how we can make this work?

HASLAB HELLICARRIER - MARVEL 3.75 THE VINTAGE COLLECTION (TOYBIZ).
1. Re-Launch line as Marvel 3.75 The Vintage Collection / Toybiz cards. Just like the recent carded 6 inch figures.
2. Release on eve of last Avengers Infinity II movie to ensure maximum fan participation / crowdsource funding.
3. Re-Use to hit 3 birds with 1 stone. Re-Use toy's big skeleton to make Transformers / Broadside and GiJoe / Flagg for the upcoming big Hasbroverse cinematic films.


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