[Razlo]

From the toyline's Official Twitter post here

For sale first at Comic-Con, then hitting other retailers a month or two after.

[Joe Moore]

Cool I guess, I'm not into the brick figure thing. Not something I would cover here. Moved to Toy General Discussion. Feel free to update here.

[Razlo]

It's not a building toy (like LEGO), it's a pixel art style toy. I mean, you could pop off the arms and head like most toys if you want, but that's not really the point.