Walmart Booth at NYCC 2024
 

I saw Atlas comics are trying to license their generic heroes from the mid 70's for product and possibly movies. Shocked Walmart bought into this since its market appeal (and awareness) is near zero. Saw the Mego figures (with first issue comic reprint) and was not impressed. That brand is about dead. Too dated in appearance. They never made enough cosmetic changes to compete with what's out there.