1.Emma Frost
2.WTF !!!!! The Executioner !!!!
3.Kingpin
4.Doctor Octopus
5.Ronan
6.Terrax
7.Graviton
8.Agent Coulson
9.Agent Venom
10.Viper

Here are my current top ten in no particular order:
1. Banshee
2. Marrow
3. Lady Deathstrike
4. Toad
5. Danger
6. Stryfe
7. Chamber
8. Anole
9. X-man (Nate Grey)
10. Warlock

1. 90's Cable
2. Agent Coulson
3. Odin
4. Ant-Man [O'Gradey]
5. Blob
6. Wonder Man [with jacket]
7. Emma Frost
8. Magik
9. Stan Lee
10. Stan Lee variant

didn't they confirm that Emma Frost is supposed to be released single carded like with Astonishing Cyclops and Colossus? I could've sworn that at one of the shows (Toy Fair or NYCC/SDCC ) they said so

1. Maria Hill
2. Phoenix (ok, just paint Dark Phoenx's red green)
3. Doctor Octopus
4. Vulture
5. Red Hulk (single carded like the improved Hulk sculpt in the Avengers set)
6. Meggan/ whatever she's called now
7. Marvel Girl/ Rachel Grey
8. Sharon Carter
9. Leader
10. Diablo

Well, its difficult as it love all marvel figures but here's my top ten list:

Wrecker
Dark Hawkeye
Ghost Rider
Iron Patriot
Winter Soldier
Captain Britain
Modular Armor Iron Man
Yellowjacket with Ant Man
Captain Marvel
Warpath

I don't think she's confirmed just a reasonable suspicion and expectation that she will show up in the next few waves. For now she's being held hostage so that we buy the upcoming two waves and the line doesn't get cancelled. Because clearly, Shanna should be a priority over Emma in terms of character release (heavy sarcasm and my apology to the two Shanna fans out there in the collecting world.)

I want some of the obscure villains and heroes

The Spot
Shocker
Betty Brant Leeds
Alistaire Smythe
KingPin
Foggy Nelson
Chameleon
Human Fly
Jackal
Carrion
Tombstone
Foreigner
Sin-Eater
Styx and Stone
Morph
Callisto
red Queen
Fenris

I could go on and on but you get the idea...

We definitely need a Kingpin! I'm actually surprised we don't have him yet.

Vulture
Electro (modern pure energy version)
Lizard
Sasquatch
Snowbird
Shaman
Vindicator
Shang Chi
The Master
Leader (big head)
Modok (spider leg version)
Bob of Hydra
Crystal
Molocule Man
Spymaster
Flag Smasher
Sin (regular/ non disfigured and the Red Skull look as a running change)
Gargoyle (re release the Toybiz mini figure that came with Mecha Hulk)
Vision (all white/ full robotic mode)
Henry Gyrich
Justice
Speedball
Nightthrasher
Namorita
Namora
Nitro
Dr Druid
Hyperstorm
Deaths Head 2
Cannonball
Sunspot
Moonstar
Smasher (Izzy Dare version)
Onslaught (Phase 1 Armor)

I've always wanted more characters from the Secret Wars series. Three more 2pks and we can have:
1. Molecule Man + Volcana
3. Captain Marvel Rambeau + green costume Rogue
4. Titania + She-Hulk w/ leggings

I'd also love to see these characters:
Spiral
Kingpin
Spider-Gwen (thanks Spider-verse)
Batroc the Leaper
Mephisto
Magik
Rachel Summers
Shatterstar
Super-Skrull
Genesis/Evan Sabanuer
Machine Man
Elsa Bloodstone
Cannonball
Sunspot
Starbrand
Nightmask
Morbius
Doop
The Supreme Intelligence