Totally agree on that. The $2 Cap figure clearance allowed me to get a bunch I normally would have passed on. Same thing for finding $5.99 figures at Winners/Marshalls/TJ Maxx. Still need to find that Inferno Armor.

I think it's a noble Idea, but I can see it taking away from SDCC and NYCC exclusives, and cut down on figures/wave. I could see this as a great thing for arkers who don't have retail or LCS options for purchasing MU. But for the average city kid it's not an issue finding some MU, maybe not the ones you want but that's what online shopping is for. I would jump on this if it was ML or IM related, like a baf type deal would be sweet. Say a comic and a baf piece for $10 collect a series and a figure.

I would say have the best of both worlds. A normal retail line AND a small collectors line of characters that probably wouldnt survive at retail.