Marvel. I like both DC and Marvel heroes fairly equally, but the figures playability and detail wise are just better with Marvel in my opinion.

Plus even though I like DC's heroes, I like their C string heroes the best, which rarely get figures worth writing home about. Tie that in with total lack of creative poseability on their coolest figures(recently released Thom Kallor Starman, DC 52 stuff, etc) and I just can't justify buying them as much as Marvel at the DC price point.

marvel;)
:p

Right off the bat I am going to admit that I am a DC cat. I have always preferred DC for some reason. Growing up, I didn't know there was a difference, I somehow always just went for DC characters and comics.

BUT....I am a snob about toys. So, no matter if I am interested or not, I can unbiasedly pick toys. Given that I say:

3.75"- Marvel Universe all the way.
6"- DCUC Great accessories. Great sculpts.

But that's just me.

I'm a fan of both at heart.

But considering Joescale is my prefered area. Lately I'm all marvel toys.
but oh what I wouldn't give for some DC greatness by the MU people. Like MK VS DC Green Lantern, Kyle Rayner, Hal Jordan Parallax, or even just a decent DC female figure!

Make mine marvel