Exactly. Disney really doesn't have many options. The only two companies that are big enough to handle the logistics of the figures are Hasbro or Mattel, and Mattel hasn't knocked it out of the ballpark with boys action figures since He-Man in the 80's. Their average DC figures were 6's and 7's compared to Hasbro's average Marvels 8's and 9's, and at many stores, DC's were actually more expensive than Marvel. I do, however, highly recommend Marvel grow the girls' line of Marvel products through Mattel.

I would hate to see the line end. I was just wondering what everyone else thinks. Good points about Disney not having anywhere else to go. And yeah, I feel like Mattel hasn't been a go to company for a while.

As others have said, Mattel's product isn't even remotely on par with Hasbro's. Now that might not matter; businesses contract out to less competent parties who offer to give them a better financial deal all the time. BUT in this case it's clear that lack of quality was actually hurting the popularity of the DC Multiverse figures, even after you take into account that Marvel is obviously a more popular brand than DC right now. It's clear that retailers just do not want these figures, and even then the distribution is horrible.

They do better with the dolls and such (which I'm guessing is why Marvel is allowing them to do those X-Men Barbies), but giving them the 6-inch action figure license would be suicide for the brand. I don't think it'll happen.

yeah i reckon hasbro will still have licence , disney are making more marvel movies, as well as disney+ shows... so it would be silly to kill off a source of income. Hell , they could do adverts saying 'hey you watched this show , you can buy merch here; if you want...'

Remember how Disney dealt with Sony over Spiderman? Maybe it is like that. Disney's initial offer was way too high and Sony was like... nah we don't need you and bailed. Then they eventually settled on a smaller split because Kevin Feige and Tom Holland really wanted to finish their Homecoming trilogy.

Maybe Disney is just asking for too much from Hasbro and Hasbro is like nah and are calling their bluff by waiting for a better deal to be offered.

And what? New Joes in 2020? As big a Joe fan as I am... I am not buying Joes at 6" scale... Joes at 6" do not hold any nostalgia for me. I never bough any Joe stuff that wasn't 3.75" Joes... never bought Kre'o or Mighty Muggs or Combat Heroes or Micro Force.

Erm... I had the original GI Joes, but I would love 6" Joes. Specially the main ones. Marvel used to publish GI Joe so to my child mind they are Marvel.
As are classic Transformers, MICRONAUTS, Rom and Conan and Red Sonja. Basically the Marvel comics i I read as a kid.
And to answer the original question...sure i would buy Marvel toys from a different company. As long as they are good and I want that character.

It's impossible to know about Hasbro/Disney negotiations. I'm certain its for far more than just the Marvel merchandise. Disney has deals with every toy company, covering everything from Hotwheels to Avengers branded jacks.

Yeah, I can't see 6" scale Joes doing well. They'd appeal to a few fans who cross-collect 1/12 scale, but alienate all the fans that are heavily invested in the 1/18 scale, as well as all the vehicles. At 1/12, the only vehicle toys you can expect are motorcycles and hang-gliders. 1/18 has a lot more options. For me, as a kid, GI Joe was all about the various vehicles. The different soldiers were just guys to stand on pegs and sit in the vehicles. Without tanks, jets, etc, the GI Joe brand is no more special than the million other military soldier toys.

^ It is so weird... how you feel about Joes is exactly how I feel about Star Wars. To me the best thing about Star Wars toys were all the vehicles. That's why I loved SW during the Clone Wars era because of all the 3.75" SW vehicles they made. I thought the Black Series would flop without vehicles, but it seems the Black Series is thriving among SW collectors? IDK for sure. I think maybe some collectors are relieved they don't have to spend money on vehicles and can just focus on their favorite characters.

But for me it was opposite with Marvel stuff though. I loved MU... 3.75" scale X-men were my dream and when MU died I made the jump to Legends without even thinking about it because I was gonna complete my 90s X-men no matter what.

I was specifically talking about Marvel Legends, I should've been more clear.

They're trying to appeal to retailers, and right now 6" is the preferred scale for stuff with a more mainstream shelf presence. As I'm guessing this is only happening because there's gonna be a new GI Joe movie, I can see why they're doing that scale.

biggest difference is in the past 40 years, there has never NOT been Starwars. During the span of time between ROTJ and ep 1, there were dozens of books, comics, video games, and more keeping Starwars fans from moving on, so over the decades, the characters have transcended being fictional characters into almost fully realized people (funny, too, considering how poorly George Lucas did character development in the movies). even people like me, who couldn’t care less about the characters can give a basic run down of the characters’ personalities. With GI Joe, it was like any other toy line. Very little personality outside of their stereotype. When the cartoon ran out of toys to peddle, it fizzed out. For years, most stores besides Toys R Us stopped carrying the product. I remember the Sigma 6 stuff going on clearance a week after debut at one local store, never stocked again.

Personally, I think it was a poor choice of Hasbro/marvel to stop the 4” line. It’s so flexible compared to other scales, especially with characters that are oddly sized, and would give a perfect scale for playsets like the xmansion or doom’s castle. Unfortunately, playsets and vehicles don’t seem to move at retail. I remember seeing $70 tie fighters clearanced for $9, the Batcave was at Ross for $27, etc. Hard for toy companies to compete with Apple and Nintendo.

Anyone happen to have a Peggy Carter from the amazon two pack they don’t want? I don’t really wanna drop $50 for just her.

Grabbed a couple of 80th FA Hulks...and an 80th FA Deadpool. Deadpool is surprisingly okay-ish

Beast and Rescue are back up on the Walmart site.

What "million other" military soldier toys? And please don't include "The Corps" because...well. They're bad. I challenge you to name 2 other military lines that are worth a damn.

GI Joe was indeed designed to be an vehicle line supported by figures. But after Hama and Rudat started world building if became more successful than anyone at Hasbro ever imagined. To claim that the line is basically inconsequential without vehicles is simply untrue. The characters have kept the line alive and loved. I would say a more accurate claim is without the world building and character development it's just another military line with vehicles. Except there isn't another military line with vehicles that's is even worth consideration.

Yes, 1/12th scale Joes would divide some of the fandom but a large majority of fans would jump on board if they were well made made. And face it. They WOULD BE well made. There would be too much riding on the line. Hasbro may even create new 1/18th AND 1/12th lines. For all of the reasons that have been discussed since we've been discussing the possibility of 1/12 scale Joes. 1/12 scale Joes would work well. Because of the vast array of fantastic and diverse characters.

GI Joe was basically built to compete with Star Wars toys, and as a brand, it's no where near Star Wars. Also, the numerous off brand lines might be "bad" but that's besides the point. The point is they exist and to casual buyers (parents & grandparents), are almost indistinguishable.
The GI Joe comics had their fandom, but honestly 80% of the fanbase is from the cartoon and toys. When the movies came out, there were thousands of posts about why CharacterX didn't look like the cartoon or why didn't they use plotX from episodeX for the movies. Show 100 people a picture of the characters Falcon or Zartan, and 98 would probably have no idea who they are.

From 1999 to 2017, Whatever was GI Joe branded was either on clearance at department stores or sitting under an inch of dust, shelf-warming, at Toys R Us. It wasn't moving. The movie toys were pulled from shelves and sent to discounters by the pallet, just to clear inventory. I know several hardcore GI Joe fans, who have ROOMS full of product, who aren't going to change scale. Again, this is only from my corner of the toy industry. Your corner it might be the most popular thing since sliced bread.

A small group of fans WOULD definitely buy 1/12 scale GI Joes, but fans don't make a line successful. Parents and grandparents buying for kids does. THAT'S where the majority of a toy line gets it's money. GI Joe would probably not do nearly as well from a made-to-order crowdfund model (like MOTUC). I really don't think they'd translate well in retail unless the line deviates tremendously from the 1980's premise. Realistic soldier toys aren't popular purchases by parents. Moms don't want their boys playing soldiers. Look at Fortnite toys. The shelfwarmers are the toys that look more like traditional soldiers. The fantasy figures sell out instantly. That's just where we are today. Comicbooks & fantasy sells. Soldiers don't. So to sell 1/12 GI Joes, they'd have to make them more like the Avengers than Seal Team Six.

Again, my opinion. Yours will vary. We'll see over the next few years whose is closer to what happens.

Worthy Cap
 

Has the Worthy Cap Exclusive shown up again on their site?

Not yet, but here is the link to it.
https://www.walmart.com/ip/Marvel-Le...d-Up/389450136

As with your previous comment this one completely over simplifies a complex brand, marketing strategy and sales tactic and is completely your opinion. An opinion which you are (and did) essentially throwing out as an incontrovertible fact. I was responding directly to your "million other military lines". Yet, you just pushed that response aside and did nothing to expand upon your previous statement.

I'll drop it. Mainly because this is the Marvel Legends Appreciation thread. In addition I don't think you're ever going to walk back an ignorant statement about a toy line that you seem to know very little (historically) about.

Take a deep breath everyone. Yes, this is a forum for Marvel Legends. I was a GI Joe collector from day 1. TV ads for the 1st issue of the comic book, toy line and eventually tv series. It captured myself and others just as Star Wars had ended. It was the 1980s. I don't know how a new line would do. I would buy 6" figures of the major characters but not a legion of Cobra troopers like I have with my 3.75" collection. The vehicles for Joe are great and compliment the line. There are a few no name lines of military figures that Target has dabbled with but nothing with the brand recognition of GI Joe.

FINALLY! Tired of you. Thankfully, I can ignore you. Highly suggest you do the same. And I have decades in the toy industry, on BOTH sides of it. But yeah, on the internet, it ALL boils down to opinions and personal experiences. So ta-ta.

Anyway... Back to Marvel Legends... I was looking at Sentinels the other day, and got me wondering... How many would army-build if Haslab did 27" tall Sentinel robots? What would you be willing to pay for that? Me, I think $150ea would be my max.

That’d be cool but I’d honestly prefer a Haslab 27” tall Galactus or MCU Giant man, That’s a my dream figures from hasbro. I’d much rather shell out 150-250 on those two than I would sentinel mainly because It would cost a fortune to army build them and I wouldn’t be happy with just one haha.

There's several toy lines going at 3.75" or both (Fortnite, Jurassic Park, come to mind). The hardest thing for retailers right now is limited space. Most stores have one aisle each for action figures, fashion dolls, cars, baby dolls, toddler toys, and one for misc collectibles & games. Each brand gets only a few peg hooks.

While I realize the brick and mortar toy store is extinct, I really miss the variety. Comic book/ collectibles stores are really the only place now for a decent selection, but most of those are preordered sight-unseen, or ebay-like markups. It's getting crazy. Collectors want more rare characters, but retailers want the most bang for their shelves. I've even seen Worthy Cap and juggernaut/colossus sets on clearance at Wally.

Galactus would be awesome... For him, I'd want bigger. At least 36". My thought for Sentinels is just because I'm almost done with my 1990's set of X-Men, and the several recent waves of X-characters. Sentinel seems to be the glaring omission of recent characters.

For both Sentinels and Galactus, they HAVE to have foot pegs strategically placed for dramatic poses.

I am content with the Galactus, Sentinels and Giant Man that I currently have. For the record, I have the Toy Biz Giant Man. But I could be tempted if a product looks really good. If something is carrying around a Haslab price tag, I'd most likely stop at one. So I would hope that we'd get either Galactus or Giant Man. Army building Sentinels at that price would be too out of my range. Now if it were Master Mold... well, that'd a a different story.