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-   Toy and Action Figure News and Rumors (https://www.toyark.com/forums/toy-and-action-figure-news-and-rumors/)
-   -   McFarlane Gets DC License (https://www.toyark.com/forums/mcfarlane-gets-dc-license-181398/)

littlewolvie 02-16-2019 06:04 AM
From a monopolistic point of view, it would be a nightmare, but personally I would prefer Hasbro would pick up the license an start producing DC Legends figures. As a long time collector, I'm very satisfied with their ML figs and the prices are acceptable for the most part.

I'm very, very skeptical about McFarlane picking up the license. Sure, they were top notch... like 20 years ago. None of their recent figures have managed to impress me and the play value is horrible. I want action figures, not semi-statues in weird positions. I actually would have preferred if Mattel would simply have kept the license. All they needed to do was standardize their figures to the common 6-inch and I would have been happy.

When it comes to international distribution, all these companies are a disaster. Living in Belgium, Europe, you find almost nothing of this at retail. You have to go through specialized stores or use the internet, but both lead to inflated import prices. Were are the days when big players such as Hasbro and Mattel simply managed to get their stuff at retail stores over here? No wonder their sales are going down, as they seem to fall back more and more on the US only.

mort 02-17-2019 07:29 AM
How is it Sunday and McFarlane has shown nothing? Was hoping for a Color Tops Invincible with better articulation.

All these new licenses, and nothing to show for them?

Joe Moore 02-17-2019 07:38 AM
Quote:
Originally Posted by mort (Post 789479)
How is it Sunday and McFarlane has shown nothing? Was hoping for a Color Tops Invincible with better articulation.

All these new licenses, and nothing to show for them?
By appointment only, and fan sites can't get in until today. No DC figures are being shown at the event.

mort 02-17-2019 07:47 AM
Okay, yeah, I figured no DC stuff quite yet. Hope to see some Skybound stuff tomorrow.

hasbroherofan 02-18-2019 02:08 AM
Fwoosh was at the booth and the DC stuff was mentioned briefly:

Quote:
Nothing is being shown for DC, and it’s spotty info at best at the moment. 6 to 12 inches can be done, but like a lot of the other conversations, the 22POA was mentioned several times. Any era, any costume, any size. We’ll see more closer to 2020.
So it sounds like they’re serious about incorporating the Fortnite articulation in the DC toys. Same for their other upcoming licenses like My Hero Academia and Harry Potter.

Tomax 02-19-2019 06:39 PM

Bo Ttef 02-19-2019 08:28 PM
It's funny because you can tell Todd still doesn't get the articulation idea but it's business over "art". People want articulation and even if he doesn't understand why- he'll give them articulation to stay in business. To an extent I get it- I read about so many people complaining about not enough articulation and then they'll show a picture of shelves just stack nose to asshole of "action" figures just standing there waiting to be dusted. cracks me up.

Brownfinger 02-19-2019 11:14 PM
He said the same things so many years ago, and he still doesn’t get it. Astonishing.
Really glad he has company people and consumers telling him to get his head out of his ass, because the quality of his company’s toys has made leaps and bounds in the last two years. Articulation, and sculpt work. And, to his credit, their joints are still less obvious or visually intrusive than many other toylines. So it’s not quite a compromise, but I feel like they’ve done a great job with it.

Took him way too long to listen to people and figure out that adaptation makes you money. His DC toys are going to be terrific, I can’t wait to see them.

Wonderful Toys 02-20-2019 02:00 PM
I respect that his decisions about articulation and sculpt are based on his own artistic tastes rather than financial reasons or apathy.

hasbroherofan 02-28-2019 07:36 PM
Todd did an interview about the line.
https://www.newsarama.com/44134-todd...l-with-dc.html

Quote:
Todd McFarlane is working with DC for the first time in a quarter century - but this time, he's doing it in his other medium: toys. At Toy Fair earlier this month, McFarlane Toys announced a three-year deal to produce action figures from DC comics, TV, and films titled DC Multiverse beginning in 2020.

“It’s interesting that I’m not sitting here going ‘oh, they’ve all been doing it wrong’; that’s not my goal,” McFarlane told Newsarama.. “My goal is to acknowledge that there is this 365 day, evergreen brand called DC Multiverse and at the top of this list is Superman, Batman, and Wonder Woman and just do all this high-quality stuff that we’re known for and I don’t think we have to reinvent anything.”

McFarlane also explained about how he’s going to approach not just the hardcore collectors, but the everyday fans who just like the characters.

“Every few months, there’s always a new fan coming in and saying ‘I like those characters’. I just don’t need to overthink it,” he said. “I think if you overthink it, you start to add things that start to jack up the price and I always have been price sensitive. We’ll do some two-packs and things that Amazon can spend more money on, but at its core, I just need to do those characters right in a variety of looks that people can just pick the ones they want.”

In recent years DC has produced a number if artist-specific lines ranging from Jim Lee to Ivan Reis; could the same be happening, with a McFarlane-designed line of DC action figures? Short answer: "yes."

“I think the answer is yes. Now, do I want to do designs based on TV shows as well? Of course I do. Then do I want to do an interpretation of comic book-designed look, yes. So if people like those, we’ll give them to them," McFarlane said. "Now, if DC says, 'We just need a cool looking Batman,' then I get to put on my Todd McFarlane hat and go 'Okay, what’s that look like?' They’re pretty wide open to most of our suggestions. I’m not saying they’re going to approve every little thing we put out to them, but they’re saying if I have a cool idea in my head, then show it to them.”

But that’s the thing though, what does Todd McFarlane visualize when he thinks of cool? As he said, "cool" is "a big word."

“It all depends on my age,” he explained. “If I’m 25 and not a comic book collector, I may want something from the movies. Take for example, Aquaman, if you took everybody that reads the comic book today and got them to go to the movie, it would have made maybe half a million dollars. Instead it made a billion worldwide. That tells me that not just comic readers are going to these movies, but people who just like the concept of superheroes. That doesn’t always mean they like comic books.”

He went on to say that he feels that the entire planet is “drunk on superhero type of storytelling” and how he wants to take that hunger into consideration.

“That 25-year-old is probably going to want something that looks like what he saw coming out of the theater. A six-year-old kid and his mom who buys something for his birthday, might not be as discriminatory. She might want something at a value, doesn’t look like it’ll break in a week, and something with a bulk to it so it can be played with. It’s a toy! Take both of these people and put them at the store together both wanting Aquaman because he’s sort of hot right now then they may be looking for something different on the shelf.”

McFarlane said he intends to release a "visual range" in the market and then see how sales come back to determine what do to more of.

“Are there more of the 25 year olds or the kids?," he asked, rhetorically. "I hope to do both, but the data and the sales have to come through first.”

The figures themselves are only part of the visual aspect though. McFarlane had other thoughts, including the packaging and how it can grab attention.

“No matter what I end up doing though, it has to end up looking good in the package," he said. "I want to do a Frank Miller Batman but it still has to look super cool for any age range to take notice. The average consumer might not now it’s Frank Miller, and I bet they probably don’t, much like how they don’t know who I am, so the only reason I would do a Todd McFarlane Batman because the cape and the set up would be interesting and not just for the comic fans.”

For his sports figures, McFarlane splits the figure in two and the customer has to assemble it together, especially with the NBA players doing a trademark dunk. He talked about the problems with doing that with superheroes.

“There’s something weird about that though and people don’t see the whole picture, just like with our dragons and their wings, but when you get it out of the package it’s awesome! You can’t expect the consumer to be educated with the whole package.”

When responding to the suggestion about the visuals on the back on the package, McFarlane felt that customers, notably when passing by, are literally “going to judge a book by its cover."

“So for ones we can’t figure out how the cape is supposed to work, may just have to be in something where the boxes are allowed to be a little bigger and the price can be a bit more. We’re limited to box sizes when we get into the stores.”

DC's recently released Primal Age series with Funko reintroduced the idea of playsets, including a Castle Grayskull-inspired Bat Cave. McFarlane does see the opportunity there to do it with the DC Multiverse line, but there is a catch.

“If it makes sense. It all makes sense. I’d like to take a crack at some vehicles, too. So all of the above. The Warner Bros people said to me, and I’ll take them up on it, was again 'Put it on paper and show it to us.' They might say no to 90% of that, but they’re still saying yes to 10%, but at this point there are no ‘no’s’. I have high hopes of doing some fun stuff!”

Another huge thing for collectors was the build-a-figure feature (which DC Classics had dubbed Collect n’ Connect). McFarlane said he wanted to keep that idea intact, but not just having one huge figure.

“I think there’s a couple different ways of doing that, too,” he explained. “I think there’s the way of physically connecting them and then there’s the connecting them by a visual connection. Think about the Movie Maniac line where they all had the movie poster and the stand so if you got them all, they looked like they all belonged to the same family. I think there’s other ways to get that.”

McFarlane Toys' DC Multiverse line is announced to debut in 2020, so 2019 for Todd McFarlane will be about prototypes, sculpting finalization, paint jobs, and such - but he aims to debut the first chance he can.

"Our license begins in 2020 and to me, that means January 1,” he said. “So to have product on the shelf on January 1 or at least at close to it, means we’re getting started right after Toy Fair and dive bombing into this. We have to start manufacturing soon so we can have it in our warehouses so we can have it on shelves in just ten months. That’s the selling point.”

That does mean he'll just miss Christmas 2018 - but that's okay.

“I get it, I’ll miss Christmas," McFarlane sighed. "But I know there are people out there who want to see a Todd Batman and Superman.”

After being in the industry for 30 years, the topic came up about what Todd himself is excited for most with this license and getting to play in this legendary sandbox.

“Getting to do the core characters because I don’t want to sit there and complain how I never got to do a Batman,” he stated. “Every week there is a new Batman fan walking through those stores.”

This is the second major license McFarlane Toys has acquired in recent months, following the reveal of a Harry Potter line. Thinking bigger picture, McFarlane has a vision of what his company could do next.

“It would be cool to do a Star Wars line, one DC, and one Marvel, maybe a Spidey, but I just want to do one! So finally after twenty years we finally got a piece of it. So here’s the big Todd dream! But we come out and do this piece for Fortnite and people go ‘oh hey that’s pretty cool’ then see me and ‘oh now he’s doing DC Multiverse’ but then some other big brands come over and carve me a little corner and then all of a sudden I’m doing four or five big brands at once. I don’t know if that’ll happen, though, but that’s what I want.”

dCon 03-17-2019 08:48 AM
Bah! T'figures. Right when Mattel was getting good again.

magma169 03-17-2019 01:06 PM
Very excited about this. McFarlane knows the industry and the mythos inside out and always had a knack at making things look "cool". It sounds like he will deliver on all fronts, if people actually decide to give some money into the line. We ll see.....

Harbinger 03-17-2019 01:33 PM
Quote:
Originally Posted by magma169 (Post 792969)
Very excited about this. McFarlane knows the industry and the mythos inside out and always had a knack at making things look "cool". It sounds like he will deliver on all fronts, if people actually decide to give some money into the line. We ll see.....
If the prices are nuckin futs, like im assuming they will likely be, then im content to wait for clearance prices,

magma169 03-17-2019 05:39 PM
^ he specifically mentions trying to keep the prices reasonable because he is "price sensitive".
Ofcourse, everyone starts with good intentions and end up backtracking on their word.... but all MCF figures I see at my local store are at the Legends/Neca price range.
I am not sure if DC will have the final word in setting the prices though.....

Harbinger 03-17-2019 06:41 PM
Quote:
Originally Posted by magma169 (Post 792982)
^ he specifically mentions trying to keep the prices reasonable because he is "price sensitive".
Ofcourse, everyone starts with good intentions and end up backtracking on their word.... but all MCF figures I see at my local store are at the Legends/Neca price range.
I am not sure if DC will have the final word in setting the prices though.....
Ya i dont believe that for an instant. I trust ceos as much as weathermen, lawyers and politicians. :)

Jeddostotle7 03-17-2019 06:44 PM
Quote:
Originally Posted by Nitelife (Post 792986)
Ya i dont believe that for an instant. I trust ceos as much as weathermen, lawyers and politicians. :)
Yes, but... why would these DC figures be any more expensive than any of McFarlane's other figures, especially the ones that are just as articulated? The current Fortnite line is $20 a pop, and the pre-orders for their Naruto and One Punch Man figures are also $20 each.

Harbinger 03-17-2019 07:06 PM
Quote:
Originally Posted by Jeddostotle7 (Post 792987)
Yes, but... why would these DC figures be any more expensive than any of McFarlane's other figures, especially the ones that are just as articulated? The current Fortnite line is $20 a pop, and the pre-orders for their Naruto and One Punch Man figures are also $20 each.
Everywhere i seen those foetnite guys heyre 25 plus.

Jester 03-17-2019 07:37 PM
Quote:
Originally Posted by magma169 (Post 792982)
^ he specifically mentions trying to keep the prices reasonable because he is "price sensitive".
Ofcourse, everyone starts with good intentions and end up backtracking on their word.... but all MCF figures I see at my local store are at the Legends/Neca price range.
I am not sure if DC will have the final word in setting the prices though.....
In Canada, Call of Duty figures are $19.99 and Fortnite $24.99, which makes them approximately $10 and $5 cheaper, respectively, than their $29.99 ML and DCU equivalents.

mort 04-16-2019 05:42 PM
Now I'm reading DC Collectibles will be taking a "step back?" Is McFarlane going to replace DC Multiverse and DC Collectibles?

I hope he keeps up the animated line, if so.

Joe Moore 04-17-2019 04:27 AM
Quote:
Originally Posted by mort (Post 795781)
Now I'm reading DC Collectibles will be taking a "step back?" Is McFarlane going to replace DC Multiverse and DC Collectibles?

I hope he keeps up the animated line, if so.
I don't think they're replacing DC Collectibles. From what I've been told, DCC will still be doing their thing, but they've already scaled back their figures offerings recently, so what they have in store may remain a mystery until SDCC.

But, DC Multiverse is done after this year. McFarlane's stuff will be its own thing.

mort 04-17-2019 04:10 PM
Quote:
Originally Posted by Joe Moore (Post 795813)
I don't think they're replacing DC Collectibles. From what I've been told, DCC will still be doing their thing, but they've already scaled back their figures offerings recently, so what they have in store may remain a mystery until SDCC.

But, DC Multiverse is done after this year. McFarlane's stuff will be its own thing.
Okay, thanks. Lot of characters I still want to see DC Collectibles tackle.

hasbroherofan 07-29-2019 10:53 AM
Rumored leak of the initial assortment of figures dropping in Q1 2020. Fortnite articulation on each and 1/10th scale.
https://www.instagram.com/p/B0Y0f6ng...on_share_sheet

Quote:
BATMAN
BATMAN/SUPERMAN

SUPERMAN
BATMAN/SUPERMAN

ARROW
CORE

BATMAN
ANIMATED

SUPERMAN
ANIMATED

GREEN LANTERN
ANIMATED

BATGIRL
COLLECTOR

NIGHTWING
COLLECTOR

BATMAN WHO LAUGHS
COLLECTOR

BATMAN - HELLBAT ARMOR
ARMOURED

SUPERMAN ARMORED
ARMOURED

BAT-TRIKE
VEHICLE

HARLEY QUINN
COMIC
SPECIAL

HARLEY QUINN
MOVIE
SPECIAL

Augustus_Cole 07-29-2019 12:36 PM
^^^

hmmm... we shall see...

0reser0 07-29-2019 07:38 PM
McFarlane should just stick to doing statues if he hates articulation so much. A lot of people like me stopped buying his Spawn toys in the past when they became plastic statues.

And action pose with no articulation ≠ action figure, Todd.

Black Arbor 07-29-2019 08:29 PM
Quote:
Originally Posted by 0reser0 (Post 807905)
McFarlane should just stick to doing statues if he hates articulation so much. A lot of people like me stopped buying his Spawn toys in the past when they became plastic statues.

And action pose with no articulation ≠ action figure, Todd.
For the umpteenth and certainly not final time, you guys,


MCFARLANE IS ADDING MORE ARTICULATION

Just look at his new Fortnite figures for an example of what we can look forward to on this line!


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