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Originally Posted by Jmacq1

Hasbro said basically the same thing for Iron Man 2 at Toy Fair last year (and I believe for Wolverine before that), and we still got several more assortments "that year" (well before 2011 kicked in). So it isn't as if there's no precedent.

I don't recall Hasbro giving us a set limit on IM2 toys, but I do remember them saying something about XMO:W. And if I recall correctly, they basically stuck to it. XMO:W was a relatively small line compared to IM2.

Also, Hasbro did not say that IM2 would be all-movie molds when they announced that line. They showed that it was going to be broken up into three sublines: movie, concept and comic. Thor isn't getting that treatment (as of this post).

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Do you honestly believe because of one slide in the panel presentation that Hasbro isn't going to produce any new Thor product after June of this year, and just "coast" the line through the Holiday season into next year with nothing new hitting shelves?

No I don't, but I also don't believe that Hasbro is going to have everything Thor-related released by June either. There's a good chance that they'll spread some of it out and use Captain America as a cross-promotion for both lines, along with Iron Man.

Besides, you've seen how long IM2 figures can hang out on the pegs

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Remember, Hasbro also prefers to do more of their "comic-related" reveals at SDCC than at Toy Fair.

Granted, things are still subject to change and Hasbro could certainly announce more comic-related figures later in the year, especially if the initial waves are a hit or if they've already completed tooling on additional molds.

Having said that, most toys have a 1 to 2 year turnaround from concept to retail. So if Hasbro says that's it for the year, I tend to give them the benefit of the doubt until proven otherwise.