[cellardoor]

I can weigh in here with a specific example. I've just nabbed a Hunter Knight custom MU Wolverine. He's styled in street clothing, using the variant Jim Lee head, new paint apps, new torso, Origins legs and metal claws. It's a great looking custom and i'm very pleased to have won it and am paying the princely sum of $25 (about £15). I've dropped more than that on loose variant MU figures so it's really a case of the seller dictating the price. I put my last bid on about an hour before it ended, not thinking i'd get it. To me it looks like a £30 plus figure, due in no small part to it being unique and well crafted.
Interestingly, i've been after the variant wolverine head for a while, losing a bid on the packaged figure that exceeded what I paid for this custom.