[DarkestKnight]

Quote:

Originally Posted by neatogecko

Mattel had a great opportunity to really re-vamp some excitement in their 4" line by adding a little articulation and at least paying some attention to the collectors market. Instead, it looks like they have surrendered the fight to Hasbro completely.

I agree, that a little more articulation would have been nice, but I think kind of figure..(get it figure...hehe...) where Mattel's coming from.

They are paying attention to the collector's market with the movie masters line. They defined the 6-inch scale for collectors. Sure they are more expensive, but that's with all toylines of that scale, can't really avoid it(Look at the Iron Man 2 6 inch line that was the same price last year and almost $18 each for the Armored Avenger line this year.)

I know a lot of people were turned off when Marvel switched to the smaller scale. Even now, for collectors, in the comparible lines, a lot are more interested in the 6-inch movie Cap and Thor that will come out in time. Mattel went the route of making cheaper sculpts with less articulation for the 4inch Green Lantern line because they know kids don't pay attention to that as much.

Sure they could've stuck with the 4inch line and done away with movie masters, but they are just maintaining what they did with The Dark Knight.

In all honesty, I like what Mattel is doing with GL than what Hasbro is doing with Captain America. There are mutliple movie characters in the 4inch scale coming out at launch with Green Lantern, Cap only has one. Sure they have a great comic line, but isn't this still a movie line at the center? A kid goes to see Cap in July, then goes to the store with his folks wanting toys of what he saw in the movie, is he going to know who Captain Britain is? or Winter Soldier? Where's the Red Skull? As far as I know, he's just speculation right now. Where's the Hydra troops and the SHIELD/Military figures? Is it going to be like last year with Iron Man 2's Whiplash who was incredibly rare and not really found until months after the movie?

Now, don't get me wrong, I like Habro's product, but I don't like their marketing as much. They proved they could do it right with Thor with multiple characters at launch, including the villian (Loki) and an army builder (Frost Giant), but not the same love for Cap.

With Green Lantern, the collector-aimed figures are the same scale as DCUC, and the less expensive kids line has solid sculpts aside from articulation and will have more than one character released.