[Snowflakian]

Quote:

Originally Posted by metalalchemist

Well, I have spoken with some retailers and for example with the new line for spider-man, they won't be distributing it because of the big bunch of crappy figures that come in the assortment. One or two might be worth it, but out of a 12 figure assortment, is not profitable for them as the other "for kids" figures never get sold.
And let's face it, Hasbro keeps designing for 3-6 year olds when the biggest market is with older collectionists; and what kind of responsible parent would spend $8-$10 for their kid on a small ugly fluorescent orange spider-man when they probably can get something nicer and bigger for the same price.
So yeah, I don't see much future on retail for these figures unless Hasbro begins changing their marketing strategies.

With a new spidey movie coming that'll be rebranding the toyline, the old will be clearanced out, and the new will take its place. So it's not that big of a deal for spidey. Part of the problem is in the hands of retail and the head of those and what we want don't often mesh.

Sure the ground floor people can see what sells, but to be frank, the people ordering the cases for the main warehouses only know that kids love spidey, wolverine, and ironman, oooh and 2 big movies coming those will have to be hot... So yeah, some of these same people are still stuck in the mindset that toys are solely for kids. So it leads to them wanting these things so hasbro tries to comply to garnish sales from retailers. To be fair though, a good line can cater to both, the collector fan, and the child. Neither market is mutually exclusive to the other, so more variety is needed in these lines to help move them better. Sadly retailers(higher level not floor worker) want to be heavy on ironman, wolverine, and spidey. Because they believe those sell the most. Hence why hasbro keeps adding them back into cases. So really it's both hasbro and retailers creating the issues. Not just one side or the other. Retailers request certain things, and hasbro wanting to keep things on shelves tries to oblige while still getting in what the fanbases (kids and collectors alike) want.

As for cap and thor. It's still too early to tell with the movies not even in theaters yet. So it can go either way on how much volume they push.


The retail issue becomes the main burden because they attempt to overstock so much on the initial waves, prepping for the movies. Which then leads to an overabundance of early waves, and delayed following waves. They should be ordering at a more conservative rate, so as always to be getting the newer stock which has the initial waves figured included normally. So yup, it's mostly on the middle man. The point between hasbro factory and district warehouses.