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Thread: Later waves may not hit retail?
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Old 04-24-2011, 02:01 PM   #11
metalalchemist
Join Date: Dec 2010
Posts: 553
Quote:
Originally Posted by Snowflakian View Post
With a new spidey movie coming that'll be rebranding the toyline, the old will be clearanced out, and the new will take its place. So it's not that big of a deal for spidey. Part of the problem is in the hands of retail and the head of those and what we want don't often mesh.

Sure the ground floor people can see what sells, but to be frank, the people ordering the cases for the main warehouses only know that kids love spidey, wolverine, and ironman, oooh and 2 big movies coming those will have to be hot... So yeah, some of these same people are still stuck in the mindset that toys are solely for kids. So it leads to them wanting these things so hasbro tries to comply to garnish sales from retailers. To be fair though, a good line can cater to both, the collector fan, and the child. Neither market is mutually exclusive to the other, so more variety is needed in these lines to help move them better. Sadly retailers(higher level not floor worker) want to be heavy on ironman, wolverine, and spidey. Because they believe those sell the most. Hence why hasbro keeps adding them back into cases. So really it's both hasbro and retailers creating the issues. Not just one side or the other. Retailers request certain things, and hasbro wanting to keep things on shelves tries to oblige while still getting in what the fanbases (kids and collectors alike) want.

As for cap and thor. It's still too early to tell with the movies not even in theaters yet. So it can go either way on how much volume they push.


The retail issue becomes the main burden because they attempt to overstock so much on the initial waves, prepping for the movies. Which then leads to an overabundance of early waves, and delayed following waves. They should be ordering at a more conservative rate, so as always to be getting the newer stock which has the initial waves figured included normally. So yup, it's mostly on the middle man. The point between hasbro factory and district warehouses.
Totally agree, but my major concern is that lately they have so much overstock (hence clearance) that I don't know if they are beginning to see those lines as non-profitable and because of this, not ordering them or at least in very little amounts. In my country, this last December, the wallmarts ended up with so many iron mans, black widows, L. Cages, archangels; and I am talking by hundreds, no one was buying and even less for like $15 a piece, so they ended up lowering the prices around $3-$4 and even with that, people were not buying. So I really doubt they will be bringing anything again.
Unfortunately, as you say, we are kind of stuck in a "vicious circle" (think that's the term, not a native english speaker) that in the long run might damage our "incredibly nice hobby" XD that is collecting figures.
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