[Nexodusrex]

thor only sold well for about 2 days on shelves. now its completely full

Captain America on the other hand is either limited to completely sold out at stores I've been too(Minus the delux figures)

from what I can see, the Comic inspired figures of Captain America seem to be helping its sales big time, while Thors movie inspired figures dont entice the collector much. Now if thor was offering us modern loki, comic inspired warriors 3, modern and classic sif, Classic Odin with his big helmet, it would sell. Comic Heimdell would be a mail away cause to be honest the uneducated would go "Wait, Heimdell is black".
And then they could add characters from outside of the film. Balder, Ulik, beta ray bill. ect.

Edit : Another Gripe I have with the thor line is the lack of Jane Foster. I mean, they have buckets of Natalie Portman Amidala heads, Just give her a Body!