[Jmacq1]

I guess I shouldn't be surprised at the amount of "ARRRGH I'm an adult collector and they need to always cater to ME instead of trying to do what they think is best for their business!" going on in the thread.

Hasbro can't just "make a comic series." They have to sell that product to retailers before it can get to us. If retailers don't want it, there isn't diddly Hasbro can do to meet their own internal profit goals (because just shoveling it off online somewhere usually doesn't). Retailers got burned with Iron Man 2 leftovers, to say nothing of G.I. Joe: Rise of Cobra the year before. So this year they said, "You know what Hasbro? Throttle back some on this Thor and Captain America stuff. We don't want as much of it."

Yeah, adult collectors prefer the comic line. That's all well and good. Most kids (you know, the target audience that Hasbro and retailers actually would prefer buy their toys?) wouldn't know a comic book these days if it reached up and bit them in the butt. But they might see that shiny new movie that's coming out...which is why the Thor product tends to skew heavily towards the movies. He wasn't even as well known as Iron Man or (especially) Captain America before their respective movies hit. Even Marvel Studios themselves were concerned that the movie might bomb (thankfully it didn't).

We can rage against the heavens all we want about the Thor line not having comic-based figures (Yet don't be surprised if we see a few familiar faces in the Marvel Universe line later this year) but if they'd made a comic series for Thor and shipped it in equal numbers, it'd be pegwarming just as bad as the stuff that's already out there.