[Captain Nash]

If I ran Hasbro I'd make sure Marvel Universe had two distinct forms of distribution - A) brick and mortar waves that are more geared toward the general public, much like they are now, for a $8 price point per figure. I would put out six waves a year. B) collector's waves that are geared towards online distribution with figures that would appeal to the collector for about $12 per figure. I'd put out four waves a year.

For purpose of the thread I'll mainly ignore what would be in the general public waves, but I'd be sure to throw in plenty of repaints, Iron Man, Spider-Man, Wolverine, Captain America, Hulk and Thor figures so that they "sell"....please note sarcasm. I would no doubt make sure that at least one of these six figures got into each wave, somehow.

First thing I would do for the collectors waves though is pay attention to what people are wanting - we collectors want more female characters, we want more villains, we want more obscure characters. Sometimes the rare repaint might show up but I would likely never have the "big six" (from above" in any of the waves.

So for the first three years of collectors waves:

Wave 1: make it all about the ladies! Rogue, Scarlet Witch, She-Hulk, Wasp, Psylocke, Emma Frost.

Wave 2: Villains part 1: Mr. Sinister, Count Nefaria, Selene, Madam Masque, Hood, Kang, Grim Reaper

Wave 3: Heroes: Justice, Beast, Forge, Polaris, Black Knight, Sersi

Wave 4: Villains Part 2: Dr. Octopus, Deathbird, Deathstrike, Viper, Graviton, Omega Red.

Year 2:

Wave 1: Thunderbolts: Songbird, Fixer, Citizen V, Moonstone, Mach IV, Baron Zemo

Wave 2: Villains part 3: Abomination, Shadow King, Titania, Sebastian Shaw, Morgan Le Fay, Attuma

Wave 3: New Mutants: Cannonball, Magik, Moonstone, Sunspot, Wolfsbane, Rictor

Wave 4: Heroes and Villains: Nova, Tigra, Pulsar, Quasar, Mandarin, Exodus

Year 3:

Wave 1: X-Men Heroes/Villains: Callisto, Marrow, Domino, Bishop, Nimrod, Bastion

Wave 2: Avengers Classics/Foes: Hercules, Swordsman, Ant-Man, Korvac, Blastaar, Super Skrull

Wave 3: "Big Three" Villians: Superia, Flag Smasher, Sin, Krule, Living Laser, Whiplash

Wave 4: Spider-Man oriented wave: Black Cat, Lizard, Aunt May, Mysterio, Jonah J. Jameson, Carnage.

edit: for year 4 I'm not sure on the other waves but I would make sure one wave went out with Alpha Flight: NOrthstar, Aurora, Snowbird, Shaman, Sasquatch, Guardian, and Puck (I know, that's seven but let's just do it.!) end edit.


Sorry to be so lengthy but let's be honest, Hasbro isn't going to change their game plan for the brick and mortar stores. The only way we're going to see half the figures above is if we're willing to pay those higher prices for what would be smaller distribution numbers and online ordering. Hasbro would need to definitely figure out how much is a good number so they don't have too much outside of the range of supply and demand.