[NerfTW]

Constant repacks and repaints are what keeps new customers coming in. This isn't a collector's only line. Look at it this way: My last girlfriend's ex husband threw away every last one of his son's toys during a fit of rage. I found this out as I handed the kid a brand new Carnage figure. He now had no Spider-man to fight him. But hey, Hasbro makes sure there's always Spider-man, Iron Man, and Wolverine on the shelves, which happen to be his favorite characters. Problem solved with a quick trip to the toy store.

New fans, like those being born every day, need to be able to get into the line as well, without going on Ebay. That won't happen if all they ever see are the 1980's Avengers lineup.