[NerfTW]

Yeah, as mentioned, X-men first class was extremely rushed. Just over a year for the latest script/director combo. There was no way Hasbro would have been able to get new figure molds into production that quickly. That's why all you see are the two repaint comic packs.

Plus, they'd be competing with Captain America, Thor, and Transformers 3, (All Hasbro properties, btw) which would have just been suicide for the line, especially given how badly most of the X-men related movies have bombed at the box office. You'll notice Thor is similarly lacking in a comic line as well.

Not to mention these weren't exactly A-listers. White Queen maaaaaaaaaaybeee, but I've heard more than one person call her obscure. Also, she has the female stigma to deal with. Other than Magneto, Beast, and Xavier, everyone else is extremely obscure to the average kid. Expecting both a movie and comic version to sell would have been ridiculous.

I think we were a little spoiled with the Woverine, Iron Man, and Cap comic waves, but realistically, the property has to be able to support both the comic and the actual movie figures, and not a lot of movies can say that. I think Cap only squeaked through because most of the comic line are more "Captain America outfits" to the average person than separate characters. (I think Crossbones and Winter Soldier would be the only two that aren't a form of Cap, including Captain Britain)


edit- and I forgot that X-men is still a Fox Sony property, not Marvel Studios, and we know the only reason they're making movies is to hang onto the licenses for X-men, Spider-man, Daredevil, etc. So after all that marketing speculation, I forgot the simplest reason: Fox Sony wasn't trying to make money on this film, they were just trying to keep the license so they can do more Wolverine stuff.