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Thread: Captain America VS Thor, A Valuable Lesson
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Old 08-04-2011, 07:04 AM   #3
Jmacq1
Join Date: Jul 2009
Posts: 697
Captain America sells better than Thor, but it's still pegwarming.

With the exception of maybe Crossbones and the latest wave, every single figure from the line is readily available just about everywhere.

Quite frankly, I don't think Thor comic figures were going to help the Thor line sell. Thor's characters would look exceedingly silly compared to many Marvel characters, as many of them tend to look like brightly-colored renaissance fair refugees. I love the characters, but a comic-book version of the Warriors Three would be pegwarming just as bad as everything else. Collectors would buy the first few shipments...and then they'd rot.

Near as I can tell, with the exception of Wal-Mart most stores have sold through much of their Thor product and never even bothered ordering wave 2. That shows a deeper problem than just "They didn't include a comic line!" That shows that retailers were soft on the line from the beginning, which is all the more reason for Hasbro not to risk further overextending it with comic-based figures.

If anything, the only lesson Hasbro's learning from this year is that retailers are not so keen on comic movie based toylines after the glut of IM2 pegwarmers. Notice nothing new was shown for Captain America at SDCC...seems that line is just as "dead" as Thor is.
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