[Ash from Carolina]

Lego won me over when they started doing those minifigure packs. Such cool ideas that I just had to bite on the Lego hobby.

But if that wasn't cool enough they announced both Marvel and DC so no more DC in one style and Marvel in another if you want Batman vs Ironman Lego will let you.

Now a dinosaur line for Lego and evil snake people in the ninja line. They just keep adding more and more cool stuff to the brand. Kre-O really has it work cut out for it if they hope to top the cool factor of Lego right now. With third party helmets and weapons for Lego minifigures the minifigure market is almost getting more exciting than the action figure market.