[Fortune]

Quote:

Originally Posted by Snowflakian

Yet wave 4 in most places has flown off the shelves, and it's mostly pure obscures. X-23, DarkHawk, Commander rogers.

Variety is starting to make these things fly off the shelves, and 2012 may have a bunch of obscures, but it has a lot of mainstays too and other populars.

Jubilee is a popular, spider-man, Inhumans(several cartoon appearances), and many others.

Now also factor in Super hero squad appearances, and the avengers cartoon appearances besides the classic toon appearances, and you got an MU that caters to every kid and fan alike. Thanks to the cartoons on CN, Disney XD, and Nick kids are getting to know more and more characters, without a dedicated line for each cartoon they can dump the comic versions into the MU and kids will still eat them up.

If this is intentional on hasbro's part, they are doing fantastic with all the choices. I don't see this line ever ending so long there still is medium to reach audiences and thanks to Disney, the mediums will always be rerunning even if you aren't a comics fan.

It's surprising but even my 8 year old cousin knows who nighthawk is thanks to SHS.

I had completly forgot to factor in how helpful Disneys involvement would be. Cartoons are also another great way to get the word out. I can stick anyone in a cartoon and gain interist for them. Heck some very popular characters today started off as cartoon exclusive (harley quinn and X23)