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details from the site:
"Whoa! Free Action Figure? How Do I Get One?
To get your Nick Fury Action Figure:

Select and purchase a subscription to Marvel Digital Comics Unlimited™ from the drop down to the right. All subscribers get the hassle-free advantage of the Marvel Digital Comics Unlimited Automatic Renewal Program.
Pay US $4.99 for shipping and handling ($6.99 Canadian). Write a check or money order to "Figure Redemption, Inc."
Fill out and mail the certificate. When you finish subscribing, you’ll receive a confirmation number and a printable certificate. Mail it to the address provided and include your check or money order for $4.99. Must be postmarked by 1/15/2010.

When you're done, you'll get:

Immediate, unlimited access to a library of digital comics that expands every week!
An exclusive Nick Fury 3¾" action figure from Hasbro, which will arrive in six to eight weeks. You can’t get it in stores, and there are a limited number available. Add it to your collection!"