[HISSTANK]

Originally posted by: Shin Densetsu @ Hisstank.com

Quote:

Business Wire has posted information from the Licensing International Expo with regards to G.I. Joe apparel:

LICENSING International Expo 2009

PAWTUCKET, R.I.--(BUSINESS WIRE)--The Entertainment & Licensing Division of Hasbro, Inc. (NYSE: HAS) today announced that it will roll out its largest apparel lineup in the company’s history this year. Working with more than 165 licensees worldwide, a wide variety of apparel items will be brought to market in 2009 with graphic t-shirts leading the charge. Upwards of 20 Hasbro brands will adorn apparel items including t-shirts, outerwear, sleepwear, footwear, babywear, underwear and loungewear at a wide range of price points from under $10 to $80.

The first major wave of Hasbro-branded apparel products will hit retail shelves globally at mass and specialty stores including Auchan, Bloomingdales, Delia’s, Kitson, Metersbonwe, Marks & Spencer, Nordstrom, Old Navy, Tesco, and Urban Outfitters in conjunction with the movie releases of TRANSFORMERS: REVENGE OF THE FALLEN, from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, on June 24, 2009 followed by G.I. JOE: THE RISE OF COBRA on August 7, 2009 from Paramount Pictures and Spyglass Entertainment, also in association with Hasbro.

“We’re working with highly creative apparel companies that have designed some amazing Hasbro-branded graphic and vintage tees that will appeal to both fashion- and value-conscious consumers,” said Mary Lasell, Director of Soft Goods Licensing at Hasbro. “We express ourselves through what we wear, so whether you’re looking to make a fashion-forward statement, seeking an easygoing casual look or outfitting your kids for back-to-school, there will be an array of Hasbro-infused apparel items at retail stores worldwide that will immediately resonate with men, women and children.”

Based on fashion industry events held around the world, trend spotters have pointed to graphic and vintage t-shirts as a continuing “must have” item in consumers’ wardrobes. Tapping Hasbro’s globally appealing collection of time-tested brands, more than 30 deals have been signed and another 25 are pending with licensees worldwide in this growing segment. Throughout the year, consumers will see an abundance of new graphic t-shirts landing on retail shelves based on the company’s iconic properties.

G.I. JOE

In 1964, the introduction of Hasbro’s G.I. JOE line created the “action figure” category. Since then, the G.I. JOE property has evolved, delivering a unique brand of action for each new generation. This summer, fans of all ages will see the G.I. JOE franchise taken to the next level with the major motion picture release of G.I. JOE: THE RISE OF COBRA, on August 7, 2009. In conjunction with the film, consumers will also be able to suit up in a wide variety of t-shirts from Falcon Trading (Philippines); Fortune Fashions (U.S.); Jem Sportswear* (U.S.); La Polar S.A. (Chile); Streetwear (U.S., Canada); Up Sky (Hong Kong); and Wilson Imports (U.K., Ireland).

Read More: G.I. Joe Part Of Largest Apparel Lineup To Date By Hasbro @ G.I. Joe - HissTank.com.