[Snowflakian]

Quote:

Originally Posted by trebleshot

Transformers had Cyber Keys that came with Cybertron series figures, but there was only one code per toy release.

Near as I can tell, the FF codes are different every time, even with the same figure.

Yup all keys are different in MU. You can test this yourself by trying the CTR codes they have pictures up of. Or at least comparing their figure codes to yours. They are all different. The cyberkeys were the same code universally. And were less than 50 codes in all. MU has already broken the 50 code mark (by 1000s) and looks to have over 4 times the data handling cyberkeys had. Essentially it's a mix of cyberkeys to Profiles on site, with a 'serial' code type authorization. That takes time and money to do. Whereas universal one codes, can just be factory pressed on and just updated once. Where as Furyfiles.com needs more maintenance and thoroughness than that.

It's like looking at the RS part number vs the serial number. Every Radioshack has the same number for the part number. As that's what that item is. But every item under that part number has a different serial number unique to just that object itself. so sure it may be R153, but it's also S/N: 555-5ABC, with the next R153 being 555-5ABD etc.

Easier for them to just track the R153, now in this example, Hasbro is tracking the serial number instead, which is unique to every figure, instead of being unique to every mold. Literally, they could potentially track from factory it was built and assigned in, to whereever you entered the code by IP. And see how far that particular item traveled. Now granted they don't use it like that. But the individuality created by serials over mold/part number means you open a wider door of possibilities for use including online point tracking.