[Autobot_Goldbug]

Quote:

Originally Posted by Snowflakian

Easier for them to just track the R153, now in this example, Hasbro is tracking the serial number instead, which is unique to every figure, instead of being unique to every mold. Literally, they could potentially track from factory it was built and assigned in, to whereever you entered the code by IP. And see how far that particular item traveled. Now granted they don't use it like that. But the individuality created by serials over mold/part number means you open a wider door of possibilities for use including online point tracking.

Or tracking how many get sold to gauge how well their line is doing.