[Exodus]

Quote:

Originally Posted by SoundWave88

I could be wrong, but it seems to have started to really grow into a whole 'Marvel Universe' with House of M. That reached into practically every title. While it had a MAJOR impact with mutants and the X-Men, which has lead to basically every major storyline since, from there it splintered into WW Hulk, the Illuminati, Civil War, Dark Reign, and the Avengers taking over as the flagship Marvel title. Of course this is just my opinion.

Before this, it was just regular summer crossover events, and the X-Men had theirs, Avengers theirs, etc. I certainly don't work for Marvel, so I can't say they had a long term plan, but it seems to be coinciding with the movies pretty well. For DC, a lot of things work independently, especially the movies. Marvel has made a really big push in the last 5 or so years to make everything inter-related. I love it, but I don't have deep enough pockets and time to support my OCD.

I believe you're right, House of M was the one that may have kicked it off slightly, it didn't cross over into every book though, mostly the X-titles, Avengers and maybe Spider-Man. But for Civil War crossed over into almost all the books.