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Originally Posted by Snowflakian

They were filmed around the same time though, and Nick fury was announced as a rumor before filming started just like thor was in ironman this time.

Makes sense. And for some reason, I seem to recall reading somewhere that Hulk was supposed to come out first, but got delayed.

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I tend to look at it as, the ending cameo is the next movie, unless the next chapter movie is being released at the same time or near it.
For example:
Ironman (nick fury), Hulk, (tony stark), Ironman 2(thor) thor(cap?), Cap (the team), avengers(ant man and wasp). and so on.

Though I doubt they may do this, It'd make sense to build hype for each next project.
Thor at the end of IM2, would also open the door for 'magic' and let's them use the dragon and mandarin for the next film like the director wants. Unless they do the avengers film as hands of the mandarin. But honestly I'd prefer ultron, or aim and adaptoids, etc. But they can be used for anything as well later too once the costume details have been ironed out.

I agree. Cameos at the end of a movie are a great way to set up a lead-in to the next project and build the hype up for all of us geeks. Plus, being a cameo doesn't lock Marvel or any particular studio into doing the next film.

I think the greatest benefit of doing these cameos in subsequent films is it helps establish the groundwork of a movie-version of the Marvel Universe. With that, Marvel could make almost any film they wanted involving any number of characters. And if actors need to be replaced, it is basically the same as that characters being drawn by a different artist (its how I look at the Bat franchise).