[TFW2005]

Originally posted by: NIBMRatchet @ TFW2005.com

Quote:

We just received a Press Release from Hasbro regarding what we might see at Toy Fair 2012.

TRANSFORMERS Brand

Throughout the year in 2012, kids and fans of the globally popular TRANSFORMERS brand will get to experience the “MORE THAN MEETS THE EYE” property in a variety of new and exciting ways. In February, the new animated series TRANSFORMERS RESCUE BOTS and the second season of the hit animated series TRANSFORMERS PRIME, both from Hasbro Studios, will debut on The Hub television network. And, for the first time ever beginning in March, most of the TRANSFORMERS action figure expressions will adopt the TRANSFORMERS PRIME styling to complement the award winning series. Also in March, Hasbro will introduce a new toy segment called TRANSFORMERS BOT SHOTS, a whole new way to play out TRANSFORMERS battles. Available in favorite characters like OPTIMUS PRIME and BUMBLEBEE, kids can choose their power, crash into battle and defeat their opponent. TRANSFORMERS BOT SHOTS automatically convert when you crash ‘em! Sold one per pack, fans can collect 44 different BOT SHOTS figures across the product line. Then in May, fans will have another new way to experience the TRANSFORMERS brand with the launch of the highly anticipated new motion-based thrill ride TRANSFORMERS: THE RIDE-3D, opening at Universal Studios Hollywood. To finish the year with even more entertainment experiences, TRANSFORMERS fans will be able to enjoy the much buzzed about new video game TRANSFORMERS: Fall of Cybertron from Activision and High Moon studios as well as the highly anticipated TRANSFORMERS UNIVERSE MMO from Jagex both launching in Fall. Roll Out!

KRE-O BRAND

Hasbro expands its presence in the construction aisle in 2012 with several new KRE-O building featuring Hasbro’s popular BATTLESHIP and TRANSFORMERS properties. In spring, get ready to hero up with an elite crew of military KREON forces to battle against an alien invasion and pretend to save the Earth with the new KRE-O BATTLESHIP line based on the Universal Studios summer movie BATTLESHIP. The line features KREON figures of soldiers and aliens for kids to create their own adventures, while providing construction fans with tanks, ships, and helicopters made of KRE-O bricks to pretend to battle the incoming alien race on sea, land, or in the air! There will be eight products in this line including the new KRE-O BATTLESHIP U.S.S. MISSOURI building set. Hasbro will also release QUEST FOR ENERGON themed KRE-O TRANSFORMERS building sets featuring 2-in-1 builds where kids can lead the search for these long lost pieces of the TRANSFORMERS lifeblood in order to keep the ultimate ENERGON weapon from falling into the wrong hands.

Be sure to tune into TFW2005 this weekend for our coverage of the event.

Checkout the full Press Release, after the jump.

Original Source: Hasbro Toy Fair 2012 Press Release @ Transformers - TFW2005.com.