[hrothgars]

Hindsight is 20/20, but:

• Maintain quality and a $16 pricepoint -- No collector buttons, no posters, no stands, if it saves money. Just a figure, an accessory, and a CnC piece.
• Shortpack the fringe characters in each wave -- Most of Wave 13 was dead on arrival. The character mix needed to feature an A-lister or two, and figs like Blue Devil & Cyclotron should have been packed one per every other case, at most. Repeat this pattern in all waves. Make collectors hunt out the obscure figs so they don't choke out inventories. Use these spots in each the case for the highest demand figures.
• Provide thoughtful accessories -- Better planning for alternate heads, or small items like a clear water fist or spear for Aquaman would be much preferred to a non-canonical laser pistol or repainted accessory from a previous figure. Does Kamandi need three guns?
• Coordinate Variants for Members of Teams -- Costumes & variant costumes should have been better coordinated for teams. Try to make a period-accurate team of Teen Titans for example, and you will find that the available figs really don't provide you with the correct options.
• Release waves that feature themes or subgenres into minimum profitable quantities -- Wave 17 should have been released under the Green Lantern Classics brand, and the entire GLC line should have been released in the lower quantities. I thought the themed Super Friends Wave 18 was great, but this too should have been released in a lesser quantity to match anticipated reduced demand.
• Anticipate distribution requirements of retailers -- Understand that pure "Exclusive" waves will only reach as far as the stores market territory leaving a vast geography with no chance at catching a wave at retail. Offer "early release exclusive deals" so retailers can get figs before their competitors, but not forever.
• Use far more care in selecting 2-pack line-ups -- The timing and release of many of the 2-packs to date was a total abortion. Who among us still needed both Captain Marvel & Black Adam in a 2-pack? They had both been released in exactly the same paint and with accessories and CnC pieces in previous waves, for lesser price. If you really want to re-pack figures, there needs to be some real synergy in the line-up.