[Iceman]

Exclusives usually mean more figures. Usually a toy company wants to make something but they don't think there will be enough demand to flood the market so they see if anyone wants it as an exclusive. If there is no interest then often the figure never gets made. If an exclusive is the only way to get a figure then it's better than no figure at all.

That said, I hate the exclusives don't get released up here in Canada. I think a lot of it has to do with not wanting to make separate packaging with French (which we don't even need). Before I moved up here I never thought about but now it sucks. Things like Gigantic Battles and such never hit stores up here. I've wanted a couple of those destroyer droids with the shields but they never shipped up here.