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Thread: In Scale Vehicles Viable?
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Old 09-18-2009, 12:20 PM   #16
ludovicotek
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Join Date: Feb 2009
Posts: 4,743
Quote:
Originally Posted by Lucas View Post
Since this whole discussion comes down to Hasbro and whether they'll make an even bigger Falcon or not (I guess is safe to say we're all happy with the overall GI Joe line and all the vehicles made by other companies in the same scale and also with the current size of most of the SW vehicles, such as the X-wing and Tie Fighter, and those vehicles that are currently getting the "enlargement" treatment such as the AT-ST, but we all got the feeling that the BMF still isn't big enough), I think it's time for Hasbro to make up their minds as whether their target is us or our kids.

Us fans of the original SW trilogy (although we're not baby boomers by any means), are willing, and in some cases, able to pay extra for a quality, in scale and movie accurate toy from licenses we care about, but we're not so eager to buy a high end toy from the same license to our children. So a good strategy for Hasbro would be to split their SW 1/18 line to please both generations.

The BMF is the perfect example: is too big and expensive for a kid, but still too small and "toyish" for an adult collector (a lot of the people that bought the BMF, gave the old Falcon to their kids and started customizing the new one right out of the box).

My suggestion would be to keep the old Falcon for the kids and give us, the fans of old, the Falcon we always dreamed of. I'm not talking about a single 6 feet long toy with the price tag of a brand new car, rather three or four different playsets (with the necessary size compromises, of course) each packed with lots of detail and features (and a couple of figures), depicting a key scene from any of the three original movies, able to connect with each other to form a huge Millennium Falcon vehicle, and designed thinking in the adult collector from the start. To make this financially feasible for consumers, retailers and the manufacturer alike, Hasbro could just release each piece every two or so months at less the cost of a single BMF. The consumer's need for a completed Millennium Falcon, would ensure that every playset would sell.
This idea is great in theory but would never play out. Too many people would be stuck with that one piece missing from their vehicle because stores did not stock it due to the other sets not selling out. This is my personal opinion, of course, but I still have an incomplete Mass Device.
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