[Saint Phe]

Quote:

Originally Posted by DHeezy81

Not losing potential profit. They're making a boat load of profit. Most of these toys are bought by or for children who want to play with them & couldn't care less about how many points of artic they have. The collectors are a fraction of their sales. Less work involved in making something = more profit to be had.

That's just not true anymore. The market has shifted dramatically over the last decade. There are more adult collectors and children have less and less interest in action figures. Most retail lines need to capture both markets at once to succeed these days. Hasbro has done a pretty good job of finding the balance. Mattel has not.