[DHeezy81]

I'd be willing to bet it's about 75% kids, 25% collectors. Which is why they put out just enough to keep collectors happy while flooding the shelves with pure garbage. They know collectors are more likely to buy the higher priced figs than the crap that fills the shelves. Either way, these are billion dollar corporations. Want them to do better? Tell everyone to quit buying garbage. It gets bought, so they don't change. If it doesn't get bought, why sink more $ into a line to improve it when the initial line didn't do well? Bottom line is if everyone on Toyark never bought another item from them again, they wouldn't even notice. If it were profitable, they would be doing it.