[BigHanksCustoms]

I think they gear their smaller scale lines towards kids, whereas Hasbto does the opposite. Hasbro makes gimmick laden, less articulated larger figures for kids.

Now this is just my opinion, but when I was a kid articulation was a non factor (in as much as it was non existant for the most part).

When I was a kid, articulation varies from figures with "the big five" (legs,shoulders,head), to figures like the Micronauts with articulation that rivals today.

As a teen, I loved my G1 Transformers, and there's a reason their referred to as "bricks". But since they were such an amazing concept, all was easily forgiven.

Today, even younger collectors are more savvy, looking for more bang for their toy buck.

I think if Mattel could muster up a Justice League/Legion of Doom 1/18th scale that employed Avengers Movie figure articulation at minimum they could easily get back.into the game. First waves just A list heroes and villains.

I collect mainly Marvel, but I'd be on board for some quality 1/18 JL/LoD figures.