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Thread: Marvel Universe future?
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Old 06-29-2012, 09:39 AM   #134
Snowflakian
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Quote:
Originally Posted by Optimus Vader View Post
This thread is six pages deep... so what is the answer to the Marvel Universe future?
Only answer so far of satisfaction is wait until SDCC.

Quote:
Originally Posted by Nexodusrex View Post
the answer is people have been bsing us to drive us and get us ready for 10 waves a year with vehicles!!

god I wish. I think what will ultimately happen is a merging of all 4 inch lines, including movie lines. MOre figures a year, but mostly kitbashs and related to movies, which isnt a bad thing considering the movies, but it might lower our chances of getting characters like Union Jack who are obscure. So long as its dominated by comicappearances and arent Tcrotched and have atleast as much articulation as the Black Spidey mold, I'll be happy.

I'll also be happy if nothing changes.
I really think that's the best way to go anyway.
Lowering shelf-space but upping releases at the same time and covering more variety via consolidating the lines into one global banner and then 3 rotating sub banners with a 4th staple banner would be the best marketing way to do it.

Spidey-related (movie and random, including spin-offs), Avengers (Marvel cinematic universe, including spin-offs and side movies), X-Men (movies and spin-offs including Deadpool and New Mutants besides of course the X-Men movies) and then MU for comic stuff only.

Seriously. It'd keep the shelf space locked up, prevent this retail outlet overstocking issue on early movie merchandise, and would allow them an outlet for everything. This would even help push cross-sells and cross promotions for better product sales and help alleviate the stress on trying to figure out how to balance shelf space when too many movies hit at once. As it is now, we have 4 lines on shelves at once just for avengers. (IM2, Thor, Cap, and Avengers.) Then MU, and now a new Spidey line. A new global rebranding with MU as the header, and then 3 sub-banners only would be the smart thing and prevent overcrowding like this. Assuming at least the distribution figures out to even pack all new figures and single pack previous wave figures(barring female figures, leave those always at 2per for at least 3 revision cases).

Then toss into legends (just one slot per wave) some bigger characters that can work for MU or ML. Like Man-thing, pym particle heroes/villians, and other larger characters like Dragonman.

This plan would also allow a rebranding of all the lines to generate more buzz and hype in the wake of the Avengers, and would allow retailers to unload the old in large quantities to prep for the new. That's what I'm hoping for at least. So that way the next Wolverine movie and X-Men movie can just share the same line, and the next marvel features can share the same line(Guardians for "cosmic avengers", IM3 with some missing Comic series armors, etc). This way MU stays intact too and can better piggy back to the public on the movie-hype and tv series hype.
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Last edited by Snowflakian; 06-29-2012 at 09:45 AM..
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