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Thread: Jem at SDCC
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Old 06-29-2012, 11:39 AM   #22
Superquad7
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Join Date: Oct 2008
Location: East TN
Posts: 802
Quote:
Originally Posted by NIBMRatchet View Post
Here are the list of possible toys arriving, thanks to United States Patent And Trademark Office:

JERRICA BENTON
United States Patent and Trademark Office

RIO PACHECO
United States Patent and Trademark Office

AJA LEITH
United States Patent and Trademark Office

SHANA ELMSFORD
United States Patent and Trademark Office

KIMBER BENTON
United States Patent and Trademark Office

MINX
United States Patent and Trademark Office

I believe our friendly neighborhood Superquad7 posted about this.
Quaddy had some help from a friend

Integrity Toys features a slightly different head sculpt than what most fans are used to, but I'm really excited to see what's in store for this Hasbro property. I'm also interested to see how Hasbro will go about marketing this to girls when the toyline comes out. Hasbro has a ripe market for themselves, as MY LITTLE PONY is pretty much their main shelf presence in the girls isle. The competition will be tough as well since they'll [presumably] be going head to head with Mattel and BARBIE again. In the '80s, all it took was for Mattel to produce one subline of BARBIE to basically wipe JEM out the first time. We'll see how the property is handled this time around!
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