[ToyAddict]

I guess what I'm saying is, back when I was a kid, I looked at the Lego box and thought they must be lame toys. So I never had any Legos.

That, and everything else had a cartoon doing the advertising. So other toys were backed by cartoons and good box art. Lego didn't have good advertising, at least that my child-sized eyes saw.

Now, my son lives and breathes Lego. Doesn't care at all for Joe (despite that I bought the cartoon series and made him watch them).