[TFW2005]

Originally posted by: Sol Fury @ TFW2005.com

Quote:

Author Little Brown Books, who already publish some young readers books for the Transformers brand, have expanded their license with Hasbro to include Transformers Rescue Bots and a Transformers Prime Pop-Up Book, along with books based on Hasbro's other hot property of the moment My Little Pony Friendship is Magic.

Little Brown will be releasing books based on Transformers Rescue Bots from May 2013 with the first two releases titled "Meet Chase the Police Bot" and "Meet Heatwave the Fire Bot", featuring stills from the cartoon series. The "Transformers Ultimate Pop-Up Universe" is due in Fall 2013 with an asking price of $36, and it's firmly based in the aligned continuity - though if the cover is an indication, it is using earlier designs of the Transformers Prime cast from the production bible. However this is no ordinary pop-up book - designed by master paper engineer Matthew Reinhart, the pop ups "transform" into other forms at the pull of a tab!

Check out an article on the deal which goes into more detail about the material in the books on Publishers Weekly here. We have also received a press release regarding the deal - read on to check it out.

Original Source: Little Brown Books Expands License with Hasbro, Rescue Bots & Transformers Pop-Up Book Coming @ Transformers - TFW2005.com.