[Ash Talon]

Except that they're kinda lying. There's a little Avengers symbol in the corner of the IM3 packaging. There has been no new Avengers toy product for the entire last quarter of 2012 and nothing scheduled 2013 except an animated line somewhere down the road (summer?).

Granted, we'll see their plans revealed at Toy Fair in a couple of weeks. I'm not sure how they can say they're the only ones with merchandise, cartoons, and movies coming out when WB has been doing that with Batman for decades.