[TFW2005]

Originally posted by: NIBMRatchet @ TFW2005.com

Quote:

TransformersAsia has posted an interview with Hasbro Asia Regional Customer Strategy & Marketing Director David Chua. The interview explains the process for Asian Region Exclusives and hints "something big" is heading towards Asian Region Transformers Fans.

Below are some of the highlights:

Hi David , for the past several years, we have seen some spectacular Transformers items called " Asia Exclusive " , can you tell us what is this project all about? , and how did you come up with the plan ?
Our goal is fulfilling the dream of Transformers fans. Transformers fans are very professional and their taste is sophisticated. We always challenge ourselves to make the ultimate toys which they would want to own and proudly display. Our ideas always come from the feedback of fans, we would discuss and work closely with our partner at Takara Tomy to work out the plan.

How do you select on which series or character to be including in the project?
There is no exact formula on this topic. We would consider the popularity of series/character, also the room for product improvement.

Last but not least, can you share with us what is currently in planning, and what are we expecting to see?
We are not going to give it away for now, but we promise something big would happen in the near future. So stay tuned!

You can read the original article at TransformersAsia.

Original Source: Hasbro Asia Marketing Director David Chua Interview @ Transformers - TFW2005.com.