[spade]

Probably the biggest miss opportunity is not releasing more characters in the Thor, Spider-man, Ironman, and Cap lines. I went to TRU today and the amount Thor figures they had were ridiculous.

Two packs are/were a good idea especially when they were closer to 10 dollars and not 20 dollars. But bad idea to have a single pack spider-man on the shelf and a two pack of Spidey and vintage Captain Britain right next to each other. Why pay 20 for Spidey when you can get him for 10? That's bad marketing.

I can't even say stop making Wolverine, Spider-man, Cap, Ironman because there's always someone that wants a variation of a character. However the variation has been weak.

And as far as game plan, sometimes there seems like their is one like a wave with Jubilee and Prof x. followed by an Angel. The Angel wave is also very Defenders/Champion heavy. Then we got a x-men three pack followed by another
X-men three pack.

Is that random or just dumb luck or a plan?