[trebleshot]

Quote:

Originally Posted by jestermon

In the long run they would have the same results with more expensive figures that didn't sell as they would with cheaper figures that don't sell.

Not really. Let's assume that they have a line that flopped at retail, regardless of articulation/scale. If the figures were cheaper to make (fewer PoA + smaller scale = lower R&D costs + lower materials cost), they would have spent far less money up front and therefore had less losses in the end compared to a more expensive line.