[trebleshot]

Quote:

Originally Posted by ZeoVGM

Very disappointed to hear that the Marvel Universe line is ending and being renamed simply The Avengers.

Same toys, same articulation - just a different name. Besides, nearly everyone in the MU has been an Avenger at some point or another.

Quote:

If they truly plan on having non-Avengers characters in the line, that's fine I guess but it's a very strange move to make.

Not really. It's a standard practice in the industry as way to convince retailers to continue carrying a line (or carry it again if they stopped). Recent examples from Hasbro include Transformers, G.I.Joe. and Iron Man 2. Mattel recently did it with TDKR.

And apparently Avengers is a bigger buzz word these days than Marvel Universe, so I would assume Hasbro is banking on that increased name recognition to get retailers interested in the line again.

Quote:

Originally Posted by nomad1632

Hasbro why are you getting rid of articulation!!!! your destroying your figures and killing the sculpt....

so cheap looking its pathetic!

And which figures would that be? As far as I can tell, the collector-oriented figures still have plenty of articulation, while the kid-aimed line has less. Seems to be following the same line of thought Hasbro mentioned at Botcon regarding Transformers. Well, at least to me.