[soundwavempl]

If Mattel really wants the subscriptions to go through, they need to reveal more of what will be included in the subscriptions. Toyguru always comes back with there will be no excitement if everything is revealed or they can't reveal everything if something has to be changed. However, my argument would be there is excitement at different levels of a reveal:

1) Figure's name is revealed
2) Figure's prototype/2-up is shown
3) Final packaged figure is shown
4) Figure is reviewed (esp Pixel Dan's reviews)
5) Figure is received by customer

If subscriptions are so close to not going through, why not reveal what will be released if it will help sell more subscriptions? Fun Publications does a great job of revealing the figures in their subscriptions for Joes and Transformers. Mattel could learn something from them in this case.