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This thread was merged with another on TFW. Here is the link to the merged thread:

Hasbro $10 deal - TFW2005 - The 2005 Boards

And here is a link to HTS regarding the $10 sale today:

$10 Deal of the Day - Transformers - products on HasbroToyShop.com

Also, don't forget the promo code holiday25 for 25% off the order. Also, there is free shipping for orders over $50 (before tax) through 12/13/08. The free shipping excludes any HTS exclusives as part of the $50 minimum, such as the Special Edition Universe figures like Drag Strip and Overkill. However, as long as you have $50 in qualifying merchandise, the shipping is free for the entire order and the 25% off applies to the entire order as well (again, before tax).